WITH the absence of big name fashion magazines and fashion shows Perth's modelling agencies compete for the work found within the confines of Perth's advertising industry.
TROY Barbagello's former social website www.troysparty.com.au has been transformed into an online lifestyle magazine.
Launched last month, the lifestyle
ITS Golfing Western Australia television series may only be a few weeks old but FWA Media says there is a good market for a magazine version of the show.
BRANDING and marketing skills picked up from a part-time training program are being hailed as part of the reason behind the increased prospects of a Perth machine parts manufacturing business.
AFTER months of reading, sorting, compiling and, not to mention, designing, Block Branding has produced Craftwest's Designing Futures Forum book, Shifting Foundations.
CONDUCTING market research in-house is not unheard of and, so long as a few strategies are adopted, it can provide credible information to base business decisions on.
MG Kailis Group has embarked on the second stage of its long-term marketing campaign to raise the profile and image of Australian lobsters in the US market.
WHILE B Digital's plan for world domination may not have eventuated it has certainly gained a significant national presence in the mobile telecommunications industry and, with an advertising budget of $8.5
IN his first major role for five years, Channel Nine newsreader Peter Holland is returning to the stage as a world famous author in Yasmina Reza's The Unexpected Man.
Asking the right questions can prove the difference between valuable and worthless information, as Noel Dyson discovers in the third of the series on market research.
JUST because you build a better mouse-trap doesn't mean customers and investors will start beating a path to your door. Companies need to make sure there is a need for their product and a niche for it in the market.
NETWORKING has proved essential for public relations company The Capital Group, ranked fifth in the WA Business News Book of Lists 2003 list of marketing and market research companies.
WHILE there may be a small run on The West Australian's stock if cross media ownership laws change, it appears unlikely that the paper will become a takeover target.
THE advertising industry is mourning the loss of one of its most impressive figures with Ken Ferguson, a founding member of Marketforce and a driving force behind agencies such as The
EASTERN States-based public relations and government affairs firm CPR Communications is in the process of recruiting to fill the void created by the departures of former MP and Labo
HOPES for email's role as a lucrative and effective marketing tool are fading fast due to the misuse and lack of understanding of the medium as a direct marketing tool.
CONFRONTED with a daily bombardment of marketing e-mails, telemarketing phone calls and direct mailing, consumers are increasingly rejecting the methods used by the marketing industry to collect personal information.
COMMUNITY television station Channel 31 has been given some breathing space after creditors accepted a deed of company arrangement that will leave most with just 20 cents in the dollar.
TWO years after it was launched VCubed Leisure Management and Marketing, a company set up to create innovative business models for various sectors, is to release its first business model – aimed at the tourism sector – in about four weeks.
A NEW collaborative working approach – both among staff and with clients – has changed the fortunes of 303 Advertising, which won agency of the year at the recent Oasis Awards.
A COMPANY'S image can become the mainstay of its marketing push. It ties together the company's reputation and everything that it stands for and is the basis for communication to key audiences.
