Advertising, Marketing & Communications

PERTH advertisers will gain greater access to a relatively new, high-impact advertising medium – tabletop advertising – in the coming months.

THE outdoor walls of Perth’s Forrest Chase lift will soon house billboard advertising as one of Western Australia’s outdoor advertisers beefs up its signage portfolio. The new eight metre by six metre “portrait” outdoor signage will be launched by Outdoo

ACCORDING to a recent contact centre management survey senior managers do not always understand the important role contact centres play in building a brand and differentiating an

MJB&B Advertising and Marketing hopes to have its public relations spin-off Livewire Communications running as a self-sufficient business within 18 months.

CONSOLIDATED Business Media managing director John Webb has denied that his company’s two-year old glossy Perth Woman has been sold.

ARMED with a relatively small commercial TV budget but a need to boost unprompted brand awareness StateWest Credit Society and JMG Marketing have embarked on an eye-catching advertising campaign.

WITH the absence of big name fashion magazines and fashion shows Perth’s modelling agencies compete for the work found within the confines of Perth’s advertising industry.

TROY Barbagello’s former social website www.troysparty.com.au has been transformed into an online lifestyle magazine.

ITS Golfing Western Australia television series may only be a few weeks old but FWA Media says there is a good market for a magazine version of the show.

DESIGN Control is the company behind The WA Brewers Association logo that was launched at WA Beer Week.

FOR a company involved in an industry that is low in the “trust” stakes direct marketing of its services becomes a tough task.

BRANDING and marketing skills picked up from a part-time training program are being hailed as part of the reason behind the increased prospects of a Perth machine parts manufacturing business.

AFTER months of reading, sorting, compiling and, not to mention, designing, Block Branding has produced Craftwest’s Designing Futures Forum book, Shifting Foundations.

CONDUCTING market research in-house is not unheard of and, so long as a few strategies are adopted, it can provide credible information to base business decisions on. 

WHILE B Digital’s plan for world domination may not have eventuated it has certainly gained a significant national presence in the mobile telecommunications industry and, with an advertising budget of $8.5

There is an art to obtaining reliable information as Julie-anne Sprague discovers in the fourth of a five-part series on market research.

MG Kailis Group has embarked on the second stage of its long-term marketing campaign to raise the profile and image of Australian lobsters in the US market.

AN extra $60,000 has been allocated to tourism marketing funds to help promote the State’s Winter Breaks.

EYEWEAR company Just Spectacles is punching well above its weight in terms of advertising spend, according to industry research.

IN his first major role for five years, Channel Nine newsreader Peter Holland is returning to the stage as a world famous author in Yasmina Reza’s The Unexpected Man.

Asking the right questions can prove the difference between valuable and worthless information, as Noel Dyson discovers in the third of the series on market research.

NETWORKING has proved essential for public relations company The Capital Group, ranked fifth in the WA Business News Book of Lists 2003 list of marketing and market research companies.

JUST because you build a better mouse-trap doesn’t mean customers and investors will start beating a path to your door. Companies need to make sure there is a need for their product and a niche for it in the market.

MAXIMISING a company’s true potential through the leverage of knowledge is the prime purpose of young Western Australian firm Neo Knowledge.

In the first instalment of a five-part series Noel Dyson finds out who’s who in market research in WA.

THE WA Museum has secured a documentary deal with Japan’s largest broadcaster, NHK.

WHILE there may be a small run on The West Australian’s stock if cross media ownership laws change, it appears unlikely that the paper will become a takeover target.

MEN want a lot more service from shopkeepers than they did in 1998, a new survey has found.

THE advertising industry is mourning the loss of one of its most impressive figures with Ken Ferguson, a founding member of Marketforce and a driving force behind agencies such as The

EASTERN States-based public relations and government affairs firm CPR Communications is in the process of recruiting to fill the void created by the departures of former MP and La

HOPES for email’s role as a lucrative and effective marketing tool are fading fast due to the misuse and lack of understanding of the medium as a direct marketing tool.

COMMUNITY television station Channel 31 has been given some breathing space after creditors accepted a deed of company arrangement that will leave most with just 20 cents in the dollar.