Advertising, Marketing & Communications

Julie-anne Sprague takes a look at the strategies used by  local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand. A PRODUCT launched to combat a competitor’s market push has developed

THE recent merger of ESP Sign and Print Management with Sign Enterprises to form WA Sign and Print Management Pty Ltd, or WASP, has created a one-stop shop in sign production, accor

THE Western Australian Tourism Commission has embarked on a $40,000 eastern States online and print advertising campaign aimed at attracting potential travellers to its Internet sit

CHANNEL Nine Perth’s new-look news, or its “next generation” of news, is winning viewers and closing the ratings gap between timeslot winner and arch rival Channel Seven, according to Channel Nine Perth programs and presentation manager Rob Pedretti.

LINC Integrated has announced its ongoing partnership with the Australian Finance Group following interest in the group’s $2 million a year national account from agencies such as Ga

The Perth Mint has become a world-renowned specialist of precious metals since the Burke Government decided to develop the operation in 1986.

ACCESS 31 has extended its community television coverage to the Bunbury region, which could facilitate regional television production in years to come.

BRISBANE-BASED Media Dynamics will open an office in WA to provide editorial and sales support for its online publishing news services.

Dome Coffees Australia has grown from a small, specialist coffee roaster to a multi-million dollar international franchise operation.

MINISTER for Culture and the Arts, Sheila McHale, has announced a $130,000 television funding program, LINK.

THE introduction by a major supermarket chain of new packaging for its fruit products has been claimed as the main driver of a doubling in sales.

PERTH advertisers will gain greater access to a relatively new, high-impact advertising medium – tabletop advertising – in the coming months.

THE outdoor walls of Perth’s Forrest Chase lift will soon house billboard advertising as one of Western Australia’s outdoor advertisers beefs up its signage portfolio. The new eight metre by six metre “portrait” outdoor signage will be launched by Outdoo

ACCORDING to a recent contact centre management survey senior managers do not always understand the important role contact centres play in building a brand and differentiating an or

MJB&B Advertising and Marketing hopes to have its public relations spin-off Livewire Communications running as a self-sufficient business within 18 months.

CONSOLIDATED Business Media managing director John Webb has denied that his company’s two-year old glossy Perth Woman has been sold.

ARMED with a relatively small commercial TV budget but a need to boost unprompted brand awareness StateWest Credit Society and JMG Marketing have embarked on an eye-catching advertising campaign.

WITH the absence of big name fashion magazines and fashion shows Perth’s modelling agencies compete for the work found within the confines of Perth’s advertising industry.

TROY Barbagello’s former social website www.troysparty.com.au has been transformed into an online lifestyle magazine. Launched last month, the lifestyle

ITS Golfing Western Australia television series may only be a few weeks old but FWA Media says there is a good market for a magazine version of the show.

DESIGN Control is the company behind The WA Brewers Association logo that was launched at WA Beer Week.

FOR a company involved in an industry that is low in the “trust” stakes direct marketing of its services becomes a tough task.

BRANDING and marketing skills picked up from a part-time training program are being hailed as part of the reason behind the increased prospects of a Perth machine parts manufacturing business.

AFTER months of reading, sorting, compiling and, not to mention, designing, Block Branding has produced Craftwest’s Designing Futures Forum book, Shifting Foundations.

CONDUCTING market research in-house is not unheard of and, so long as a few strategies are adopted, it can provide credible information to base business decisions on. 

WHILE B Digital’s plan for world domination may not have eventuated it has certainly gained a significant national presence in the mobile telecommunications industry and, with an advertising budget of $8.5

There is an art to obtaining reliable information as Julie-anne Sprague discovers in the fourth of a five-part series on market research.

MG Kailis Group has embarked on the second stage of its long-term marketing campaign to raise the profile and image of Australian lobsters in the US market.

AN extra $60,000 has been allocated to tourism marketing funds to help promote the State’s Winter Breaks.

EYEWEAR company Just Spectacles is punching well above its weight in terms of advertising spend, according to industry research.

IN his first major role for five years, Channel Nine newsreader Peter Holland is returning to the stage as a world famous author in Yasmina Reza’s The Unexpected Man.

Asking the right questions can prove the difference between valuable and worthless information, as Noel Dyson discovers in the third of the series on market research.