WESTERN Australia’s dominant media player The West Australian newspaper has advertised nationally for a new editor following the departure of Brian Rogers, who surprised the industry recently by resigning just six months into a two-year contract.
ACCORDING to WA-based research, healthy eating promotions are having a positive effect on food and beverage purchasing decisions made by Perth consumers.
THE recent merger of ESP Sign and Print Management with Sign Enterprises to form WA Sign and Print Management Pty Ltd, or WASP, has created a one-stop shop in sign production, accor
THE Western Australian Tourism Commission has embarked on a $40,000 eastern States online and print advertising campaign aimed at attracting potential travellers to its Internet sit
CHANNEL Nine Perth’s new-look news, or its “next generation” of news, is winning viewers and closing the ratings gap between timeslot winner and arch rival Channel Seven, according to Channel Nine Perth programs and presentation manager Rob Pedretti.
LINC Integrated has announced its ongoing partnership with the Australian Finance Group following interest in the group’s $2 million a year national account from agencies such as Ga
ACCESS 31 has extended its community television coverage to the Bunbury region, which could facilitate regional television production in years to come.
THE outdoor walls of Perth’s Forrest Chase lift will soon house billboard advertising as one of Western Australia’s outdoor advertisers beefs up its signage portfolio.
The new eight metre by six metre “portrait” outdoor signage will be launched by Outdoo
ARMED with a relatively small commercial TV budget but a need to boost unprompted brand awareness StateWest Credit Society and JMG Marketing have embarked on an eye-catching advertising campaign.
ACCORDING to a recent contact centre management survey senior managers do not always understand the important role contact centres play in building a brand and differentiating an or
MJB&B Advertising and Marketing hopes to have its public relations spin-off Livewire Communications running as a self-sufficient business within 18 months.
WITH the absence of big name fashion magazines and fashion shows Perth’s modelling agencies compete for the work found within the confines of Perth’s advertising industry.
TROY Barbagello’s former social website www.troysparty.com.au has been transformed into an online lifestyle magazine.
Launched last month, the lifestyle
ITS Golfing Western Australia television series may only be a few weeks old but FWA Media says there is a good market for a magazine version of the show.
CONDUCTING market research in-house is not unheard of and, so long as a few strategies are adopted, it can provide credible information to base business decisions on.
BRANDING and marketing skills picked up from a part-time training program are being hailed as part of the reason behind the increased prospects of a Perth machine parts manufacturing business.
AFTER months of reading, sorting, compiling and, not to mention, designing, Block Branding has produced Craftwest’s Designing Futures Forum book, Shifting Foundations.
MG Kailis Group has embarked on the second stage of its long-term marketing campaign to raise the profile and image of Australian lobsters in the US market.
WHILE B Digital’s plan for world domination may not have eventuated it has certainly gained a significant national presence in the mobile telecommunications industry and, with an advertising budget of $8.5
Asking the right questions can prove the difference between valuable and worthless information, as Noel Dyson discovers in the third of the series on market research.
