Advertising, Marketing & Communications

THE first two advertising phases of the Health Department's Go for 2 & 5 campaign will be run in tandem with its latest Dame Edna promotion for 12 months, as the organisation galvanises the success of each marketing phase.

RAY Wardrop (pictured) admits he has big shoes to fill with the departure last month of Channel 7 programming guru Jamie Martinovich.

SIX locally created advertising campaigns have been selected as finalists for the prestigious Australasian Writers and Art Directors Association (AWARDS) awards for creative excellence.

THE news of Marketforce Advertising's $44 million State Government master media agency contract win has shocked some of its competitors.

In the final look at marketing success stories, Julie-anne Sprague discovers the secrets behind the New Norcia Bakeries brand.

NEW Norcia Bakeries will feature in a food documentary series to be telecast on the ABC and BBC.

Comfort and practicality are two of the secrets behind the success of a local footwear manufacturer, as Julie-anne Sprague reports.

LAW firm Phillips Fox wants to leverage its recent sponsorship deal with the Fremantle Dockers to build a positive image of corporate citizenship.

A consistent message and quality product have paid dividends for Annamaria Ogilvie and her food business, as Julie-anne Sprague reports.

EVANS and Tate has renamed itself Evans and Tate Wine Group in an effort to better market its operations internationally.

SOUTH Australian publisher Brooks Media has agreed to some format modifications following complaints by Western Australia's Scoop magazine.

THE West Australian Opera has secured a season sponsor for its upcoming production The Abduction from the Seraglio.

WESTERN Australia's dominant media player The West Australian newspaper has advertised nationally for a new editor following the departure of Brian Rogers, who surprised the industry recently by resigning just six months into a two-year contract.

ACCORDING to WA-based research, healthy eating promotions are having a positive effect on food and beverage purchasing decisions made by Perth consumers.

LUNCHTIME on Monday is the most popular time of the day to browse online for potential travel escapes, according to the latest figures released by the Western Australian Tourism Com

Julie-anne Sprague takes a look at the strategies used by local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand. A PRODUCT launched to combat a competitor's market push has developed

THE recent merger of ESP Sign and Print Management with Sign Enterprises to form WA Sign and Print Management Pty Ltd, or WASP, has created a one-stop shop in sign production, accor

THE Western Australian Tourism Commission has embarked on a $40,000 eastern States online and print advertising campaign aimed at attracting potential travellers to its Internet sit

CHANNEL Nine Perth's new-look news, or its “next generation” of news, is winning viewers and closing the ratings gap between timeslot winner and arch rival Channel Seven, according to Channel Nine Perth programs and presentation manager Rob Pedretti.

LINC Integrated has announced its ongoing partnership with the Australian Finance Group following interest in the group's $2 million a year national account from agencies such as Ga

The Perth Mint has become a world-renowned specialist of precious metals since the Burke Government decided to develop the operation in 1986.

ACCESS 31 has extended its community television coverage to the Bunbury region, which could facilitate regional television production in years to come.

BRISBANE-BASED Media Dynamics will open an office in WA to provide editorial and sales support for its online publishing news services.

Dome Coffees Australia has grown from a small, specialist coffee roaster to a multi-million dollar international franchise operation.

MINISTER for Culture and the Arts, Sheila McHale, has announced a $130,000 television funding program, LINK.

THE introduction by a major supermarket chain of new packaging for its fruit products has been claimed as the main driver of a doubling in sales.

PERTH advertisers will gain greater access to a relatively new, high-impact advertising medium – tabletop advertising – in the coming months.

THE outdoor walls of Perth's Forrest Chase lift will soon house billboard advertising as one of Western Australia's outdoor advertisers beefs up its signage portfolio. The new eight metre by six metre “portrait” outdoor signage will be launched by Outdoo

ACCORDING to a recent contact centre management survey senior managers do not always understand the important role contact centres play in building a brand and differentiating an or

MJB&B Advertising and Marketing hopes to have its public relations spin-off Livewire Communications running as a self-sufficient business within 18 months.

CONSOLIDATED Business Media managing director John Webb has denied that his company's two-year old glossy Perth Woman has been sold.

ARMED with a relatively small commercial TV budget but a need to boost unprompted brand awareness StateWest Credit Society and JMG Marketing have embarked on an eye-catching advertising campaign.