CAMBRIDGE Media has merged its print division with Optima Press in a move designed to propel the Leederville-based publisher into a new business phase.
HIGH-PROFILE television ads for Go for 2 & 5, Find 30, and Quit were just some of the media and marketing activities undertaken by the Department of Health during 2003.
IF it was not for the achievements made by John Driscoll (right) last year Marketforce could have faced some significant hurdles this year, according to Campaign Brief Awards judge
CURTIN University’s first whole-of-university advertising campaign, launched in 2003, has helped to reverse a slide in the number of potential students choosing Curtin as their firs
Agency of the year – The Brand Agency
FOUR significant achievements by The Brand Agency last year catapulted the business ahead of its competitors, according to The Brand Agency chairman Ken James.
SEATBELT buckles on shopping centre doors and painted on the outside of buildings formed part of Gatecrasher Advertising’s media strategy for the Office of Road Safety ‘Restraints’
CREATIVE prowess helped The Brand Agency get over the line against rival 303 Advertising to win the agency of the year title at the Campaign Brief Awards held last week.
COMPETITION in Perth’s home and lifestyle expo market has stepped up a gear following last year’s decision by Consolidated Business Media to re-enter the sector.
AN increasingly competitive retail environment for supermarket grocery items has prompted Western Australian owned Anchor Foods to revamp one of its core brands – Spencers.
FRANKLAND River Olive Company is preparing to launch its inaugural advertising and marketing campaign as it gears up for the biggest harvest in its five-year history.
THE flow of advertising accounts from Perth during the past decade looks likely to continue following the recent announcement that MJB&B has lost the account for Perth-based Enjo.
THE commercial success and popularity of a wine may ultimately hinge on the quality of what’s in the bottle but increasingly producers are looking to improve what goes on the bottle as well.
WHILE The Water Corporation’s water restrictions might be causing headaches for local garden enthusiasts, they’ve created big business opportunities for a couple of Perth horticulturalists-turned-TV-stars.
INDUSTRY groups have launched an advertising first for the North-West town of Broome aimed at developing a more cohesive brand identity for the popular tourist destination.
NEWLY appointed Adcorp general manager David Morrison intends to achieve significant growth in the group’s annual billings next year, a strategy that will involve acquisitions and development of the group’s core advertising activities.
MILNE AgriGroup subsidiary Mt Barker Free Range Chicken will launch its first branding campaign next month as part of a significant retail growth strategy.
FORMER JDA Advertising managers Joanne Bulline and Nita Davey have joined forces with JDA Advertising design consultant Peter Grainger to form a new advertising agency – Trilogy Adv
THE resources sector’s solid recent performance has had a welcome media spin off, boosting business to the sizeable WA-based trade press that focuses on mining, oil and gas.
