AN increasingly competitive retail environment for supermarket grocery items has prompted Western Australian owned Anchor Foods to revamp one of its core brands – Spencers.
FRANKLAND River Olive Company is preparing to launch its inaugural advertising and marketing campaign as it gears up for the biggest harvest in its five-year history.
THE flow of advertising accounts from Perth during the past decade looks likely to continue following the recent announcement that MJB&B has lost the account for Perth-based Enjo.
THE commercial success and popularity of a wine may ultimately hinge on the quality of what’s in the bottle but increasingly producers are looking to improve what goes on the bottle as well.
WHILE The Water Corporation’s water restrictions might be causing headaches for local garden enthusiasts, they’ve created big business opportunities for a couple of Perth horticulturalists-turned-TV-stars.
INDUSTRY groups have launched an advertising first for the North-West town of Broome aimed at developing a more cohesive brand identity for the popular tourist destination.
NEWLY appointed Adcorp general manager David Morrison intends to achieve significant growth in the group’s annual billings next year, a strategy that will involve acquisitions and development of the group’s core advertising activities.
MILNE AgriGroup subsidiary Mt Barker Free Range Chicken will launch its first branding campaign next month as part of a significant retail growth strategy.
FORMER JDA Advertising managers Joanne Bulline and Nita Davey have joined forces with JDA Advertising design consultant Peter Grainger to form a new advertising agency – Trilogy A
THE resources sector’s solid recent performance has had a welcome media spin off, boosting business to the sizeable WA-based trade press that focuses on mining, oil and gas.
IT’S no longer just about winning an award these days – it appears that stealing the show on the night is just as important in the game of one-upmanship needed to win the gong in
COMPETITION in the local travel guide market will hot up with the release next month of a new publication aimed at the State’s growing backpacking industry.
THE Rugby Union World Cup is being hailed as a boon for tourism, a major drawcard for business leaders and an opportunity to sell Australia to a television audience in the billions.
COTTEES brand’s Australian owner Cadbury-Schweppes has initiated legal action against O’Connor-based Anchor Foods amid claims of design and trademark infringement.
AN effective communication and marketing strategy is paying dividends for Edith Cowan University, which was among the major winners at this month’s Australian Marketing Institute (AMI) WA 2003 Awards for Marketing Excellence.
MANAGING director of Perth radio station Nova, Gary Roberts, is sticking by his claim that a recent AC Nielsen rolling survey on the 18 to 24 age bracket ratings is inaccurate.
THE Western Australian Museum and the Water Corporation were among those highly commended at the recent Public Relations Institute of Australia’s (WA) PR Excellence Awards.
