THE Rugby Union World Cup is being hailed as a boon for tourism, a major drawcard for business leaders and an opportunity to sell Australia to a television audience in the billions.
COTTEES brand’s Australian owner Cadbury-Schweppes has initiated legal action against O’Connor-based Anchor Foods amid claims of design and trademark infringement.
AN effective communication and marketing strategy is paying dividends for Edith Cowan University, which was among the major winners at this month’s Australian Marketing Institute (AMI) WA 2003 Awards for Marketing Excellence.
MANAGING director of Perth radio station Nova, Gary Roberts, is sticking by his claim that a recent AC Nielsen rolling survey on the 18 to 24 age bracket ratings is inaccurate.
THE Western Australian Museum and the Water Corporation were among those highly commended at the recent Public Relations Institute of Australia’s (WA) PR Excellence Awards.
WA-PRODUCED DIY program Nuts and Bolts has taken the lead provided by other lifestyle series in its decision to renovate a house from scratch and auction the finished product.
FORMER Brand Agency account director Tania Stakic (pictured) has left the security of a big organisation to set up niche marketing company Redbox Consulting.
FOOTWEAR retailer Betts (formerly Betts and Betts) will launch a new set of TV ads this week aimed at creating market awareness for its new ‘fashion’ retail focus.
FUTURE sponsorships undertaken by one of WA’s largest general insurers, SGIO, will have a strong community association according to State manager Garry Moore.
SCANNING technology and the Internet are enabling Perth-based market research firm Savant Surveys and Strategies to significantly speed up the research collation process.
SIX locally created advertising campaigns have been selected as finalists for the prestigious Australasian Writers and Art Directors Association (AWARDS) awards for creative excellence.
THE first two advertising phases of the Health Department’s Go for 2 & 5 campaign will be run in tandem with its latest Dame Edna promotion for 12 months, as the organisation galvanises the success of each marketing phase.
WESTERN Australia’s dominant media player The West Australian newspaper has advertised nationally for a new editor following the departure of Brian Rogers, who surprised the industry recently by resigning just six months into a two-year contract.
ACCORDING to WA-based research, healthy eating promotions are having a positive effect on food and beverage purchasing decisions made by Perth consumers.
LUNCHTIME on Monday is the most popular time of the day to browse online for potential travel escapes, according to the latest figures released by the Western Australian Tourism C
Julie-anne Sprague takes a look at the strategies used by local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand.
A PRODUCT launched to combat a competitor’s market push has developed
CHANNEL Nine Perth’s new-look news, or its “next generation” of news, is winning viewers and closing the ratings gap between timeslot winner and arch rival Channel Seven, according to Channel Nine Perth programs and presentation manager Rob Pedretti.
LINC Integrated has announced its ongoing partnership with the Australian Finance Group following interest in the group’s $2 million a year national account from agencies such as
THE recent merger of ESP Sign and Print Management with Sign Enterprises to form WA Sign and Print Management Pty Ltd, or WASP, has created a one-stop shop in sign production, acc
