Advertising, Marketing & Communications

THE resources sector’s solid recent performance has had a welcome media spin off, boosting business to the sizeable WA-based trade press that focuses on mining, oil and gas.

COMMUNITY television station Access 31 will move to new premises when its lease expires at the end of the year.

NEWS presenter Tina Altieri is on her way back to Perth following her appointment as temporary anchor on current affairs program ‘Today Tonight’.

COMPETITION in the local travel guide market will hot up with the release next month of a new publication aimed at the State’s growing backpacking industry.

MIDLAND Brick has announced the appointment of former account director Peter Renshaw as the company’s independent advertising consultant.

THE Rugby Union World Cup is being hailed as a boon for tourism, a major drawcard for business leaders and an opportunity to sell Australia to a television audience in the billions.

COTTEES brand’s Australian owner Cadbury-Schweppes has initiated legal action against O’Connor-based Anchor Foods amid claims of design and trademark  infringement.

AN effective communication and marketing strategy is paying dividends for Edith Cowan University, which was among the major winners at this month’s Australian Marketing Institute (AMI) WA 2003 Awards for Marketing Excellence.

A MOVE back to the brand is the defining feature of the RAC’S latest press advertising campaign.

THE Western Australian Museum and the Water Corporation were among those highly commended at the recent Public Relations Institute of Australia’s (WA) PR Excellence Awards.

MANAGING director of Perth radio station Nova, Gary Roberts, is sticking by his claim that a recent AC Nielsen rolling survey on the 18 to 24 age bracket ratings is inaccurate.

FORMER Brand Agency account director Tania Stakic (pictured) has left the security of a big organisation to set up niche marketing company Redbox Consulting.

WA-PRODUCED DIY program Nuts and Bolts has taken the lead provided by other lifestyle series in its decision to renovate a house from scratch and auction the finished product.

SNAP Printing is gearing up for the launch of its first television advertising campaign in several years.

FOOTWEAR retailer Betts (formerly Betts and Betts) will launch a new set of TV ads this week aimed at creating market awareness for its new ‘fashion’ retail focus.

SCANNING technology and the Internet are enabling Perth-based market research firm Savant Surveys and Strategies to significantly speed up the research collation process.

FUTURE sponsorships undertaken by one of WA’s largest general insurers, SGIO, will have a strong community association according to State manager Garry Moore.

THE first two advertising phases of the Health Department’s Go for 2 & 5 campaign will be run in tandem with its latest Dame Edna promotion for 12 months, as the organisation galvanises the success of each marketing phase.

RAY Wardrop (pictured) admits he has big shoes to fill with the departure last month of Channel 7 programming guru Jamie Martinovich.

SIX locally created advertising campaigns have been selected as finalists for the prestigious Australasian Writers and Art Directors Association (AWARDS) awards for creative excellence.

THE news of Marketforce Advertising’s $44 million State Government master media agency contract win has shocked some of its competitors.

In the final look at marketing success stories, Julie-anne Sprague discovers the secrets behind the New Norcia Bakeries brand.

NEW Norcia Bakeries will feature in a food documentary series to be telecast on the ABC and BBC.

LAW firm Phillips Fox wants to leverage its recent sponsorship deal with the Fremantle Dockers to build a positive image of corporate citizenship.

Comfort and practicality are two of the secrets behind the success of a local footwear manufacturer, as Julie-anne Sprague reports.

SOUTH Australian publisher Brooks Media has agreed to some format modifications following complaints by Western Australia’s Scoop magazine.

A consistent message and quality product have paid dividends for Annamaria Ogilvie and her food business, as Julie-anne Sprague reports.

EVANS and Tate has renamed itself Evans and Tate Wine Group in an effort to better market its operations internationally.

LUNCHTIME on Monday is the most popular time of the day to browse online for potential travel escapes, according to the latest figures released by the Western Australian Tourism Com

Julie-anne Sprague takes a look at the strategies used by  local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand. A PRODUCT launched to combat a competitor’s market push has developed

THE West Australian Opera has secured a season sponsor for its upcoming production The Abduction from the Seraglio.

WESTERN Australia’s dominant media player The West Australian newspaper has advertised nationally for a new editor following the departure of Brian Rogers, who surprised the industry recently by resigning just six months into a two-year contract.