Advertising, Marketing & Communications

Any day is only as ‘bad’ as you let yourself believe it is, and the same is true on the upside.

Telstra is axing 8,000 jobs over the next three years as it tries to save $1 billion while tackling the cost of investing in new technology and increased competition from its rivals.

Media buying agency Carat has retained its contract with the Western Australian government, sharing the roster with Initiative, which has also been contracted for non-campaign work.

Rural newspapers in Western Australia are set to shed staff with Seven West Media announcing a fresh round of voluntary redundancies as it moves to centralise its regional business.

Ask the right questions and you have a good chance of making the sale; making the wrong statements will likely have the opposite result.

Managers can encourage or discourage sales with their policies and actions, so what makes a great sales manager?

Vocus Communications has appointed former Optus boss Kevin Russell as managing director and chief executive, three months after Geoff Horth quit the broadband provider in the wake of an earnings warning.

Advertising agency 303 MullenLowe has been appointed by the City of Karratha to develop a four-year branding campaign worth $1.9 million designed to attract new residents and tourists to the area.

Former iiNet executive Maryna Fewster has been appointed acting chief executive of Seven West Media’s WA operations, following last Friday’s surprise announcement that John Driscoll would be steppi

All the marketing in the world won’t help your business if the people who work there aren’t great, and committed to doing their best.

Opinion: Businesses not fully engaged with the shift to social media are doing themselves and their customers a disservice.

The NBN is still not meeting consumer expectations, with complaints continuing to rise as more homes and businesses connect to the network, the industry ombudsman says.

The number of Australia homes and businesses connected to faster national broadband speed plans has more than doubled thanks to NBN Co's temporary discounted pricing, which the company says will be superseded by new bundles from May.

The Seven Network and Foxtel have won the bidding war for cricket's TV rights, paying almost $1.2 billion and ending the four-decade relationship between the sport and the Nine Network.

The better prepared for the objection you are before you make the sales call, the more likely you’ll get past the customer’s blocks.

Social media companies are feeling the heat over the mishandling of users’ data.

Adapting services to include new digital platforms is a key focus for the major players in Perth’s communications sector led by Cannings Purple, which has maintained its top spot on the Business News ranking of the state’s largest public and investor relations firms.

Foxtel and Fox Sports have merged into a single company two months earlier than expected.

Nine Entertainment has snatched Australian tennis broadcasting rights from long-term holder Seven Network for $60 million per year, in the latest plot twist in the current sports rights negotiations.

Seven West Media has sold its half-share of online media business Yahoo7 back to Yahoo's US owner, Oath.

Telstra is being taken to court by the consumer watchdog, and is facing fines of up to $10 million and user refunds of $5 million after the telco allegedly charged its own customers unawares through a third-party billing service.

Internet service providers Dodo, iPrimus and M2 Commander will compensate almost 6,000 customers after admitting they likely breached consumer law by offering national broadband network speed plans they could not deliver.

TPG Telecom has lifted its full-year guidance after first-half underlying profit rose, but the internet provider’s two subsidiaries, iiNet and Internode, are being forced to compensate 11,000 customers following an investigation by the consumer watchdog.

Advertising agency Marketforce is going through a clean sweep of its leadership, with Paul Coghlan recruited to replace senior creatives Pat Lennox and Ben Green, who are leaving in June to start their own consultancy.

Seventeen months after Perth investor Anthony Grist left the board of Vocus Communications after failing to secure backing for a leadership shake-up, the three former M2 Group directors who retained control at that time have all resigned from the underperforming telco business.

News Corporation and Telstra have struck a deal that will see Foxtel and Fox Sports will merge into a single company by the end of June, with current Foxtel chief executive Patrick Delaney at its head.

Paul Everingham has left the state's second largest advertising agency after less than six months at the helm as chief executive.

Vocus chief executive Geoff Horth has left the company by mutual agreement with the board, a week after the telco posted a sharp fall in profit and cut its outlook.

The state government has launched a new tourism marketing campaign for Perth focused on affordable hotel deals for east coast tourists.

A new book by Meerkats co-founder Mike Edmonds, Truth, Growth, Repeat, expounds a business philosophy influenced by four decades of advertising industry experience, good and bad.

Strong ratings and a dominant share of the free-to-air TV revenue market have driven a 55 per cent increase in Nine Entertainment's half year underlying profit.

Shares in Vocus Group have hit a four-month low after the telco held off paying its half-year dividend and downgraded its annual earnings guidance.