OPINION: Marketforce chief executive Adam Marshall, who spoke at the inaugural BN marketing and advertising webinar today, mapped out the three key questions organisations need to ask when they evaluate their strategy.
Public relations may not immediately spring to mind in terms of business sectors likely to experience ongoing demand amid the COVID-19-driven economic downturn.
Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.
Western Australia faces a major challenge because of the declining influence of the traditional news media, according to one of the state’s top advertising executives.
Former federal MP Dennis Jensen has been awarded $325,000 in damages by the Supreme Court of Western Australia following the outcome of a defamation case against The Australian for articles it published in 2016.
Perth creative agency Rare has joined forces with one of the sector’s newest data and technology players, Omnicom Media Group’s Hearts & Science brand, to launch a media firm in Western Austral
The state government has announced a campaign to encourage Western Australians to change their spending habits to better support small businesses and local entrepreneurs.
Seven West Media has struck a deal to sell its magazine assets, which include Marie Claire, Men's Health and New Idea, to Bauer Media for $40 million in cash.
Seven West Media has announced an agreement to acquire regional TV broadcaster Prime Media, while the Kerry Stokes-chaired company will also divest its radio assets in Western Australia to Southern Cross Austereo.
Share market online chat forum HotCopper Holdings will venture into the North American market after signing a deal to acquire its Canadian equivalent, as it seeks to bounce back from a fiscal 2019 loss.
All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.
Seven Group Holdings has reported a 40 per cent surge in full-year underlying earnings but a $291 million write-down in the value of its media business, which hit its bottom line.
Seven West Media aims to wring every drop of value from its traditional media assets after reporting a $444.5 million full-year loss and flagging another fall in earnings for the year ahead.
Nine looks set to take sole ownership of Macquarie Media, with an offer unveiled on Monday that values the 6PR, 2GB and 3AW talk radio owner at $275.4 million.
Marketforce has extended its master media advertising contract for the Western Australian Local Government Association (WALGA), making it the agency responsible for WA local government advertising.
The publisher of The West Australian has increased its dominance of WA’s media sector by purchasing News Corp’s 50.1 per cent stake in Community Newspaper Group.
Seven West Media has flagged a fall in full-year earnings of up to $25.6 million, which the Kerry Stokes-owned company blamed on a weak advertising market.
Nine Entertainment has agreed to sell its regional and community newspapers for $115 million, offloading about 170 titles acquired last year in its merger with Fairfax Media.
Seven West Media has sold its stake in Yahoo7 to communications and tech giant Verizon for $21 million and says its rebranded online news sites are already outstripping performances under the former joint venture.
Communications firm Swift Media has announced that chief executive and managing director Xavier Kris will step down in June, following the recent departure of non-executive chairman Carl Clump.
The replacement of the logo at the top of Perth’s second tallest skyscraper has commenced, after BHP Group changed its name from BHP Billiton in November.
Seven West Media says its half-year net profit has fallen by 13.8 per cent as stringent cost-saving measures failed to offset a fall in advertising revenue, with the group flagging further changes including at its WA operations.
Optus has been ordered to pay a $10 million fine, one of the highest penalties to be imposed by the Federal Court, for misleading its customers over digital content.
APN Outdoor has renewed its licensing rights to use specific Public Transport Authority assets for advertising purposes, in a revenue sharing arrangement for up to 10 years.
Investors have shunned Vodafone Australia and TPG Telecom after the competition watchdog raised concerns that their merger into a $15 billion telco giant could mean higher mobile prices for consumers.