Advertising, Marketing & Communications

The Brand Agency and Clemenger BBDO Sydney have won a $34 million package of marketing contracts for Racing and Wagering WA’s TABtouch.

Facebook is tightening its rules for advertisers seeking to drive debate around social issues from immigration to the environment.

Seven West executives have forecast full-year earnings that exceed analysts' estimates and say the momentum will continue with its Olympics and Ashes coverage.

Nine Entertainment has completed deals with tech giants Google and Facebook that will mean it gets paid for its news content.

Seven West has finalised a five-year content-sharing deal with Google and signed another three-year deal with Facebook.

Facebook hopes to sign more deals with Australian news organisations for content as the social media giant prepares to introduce a separate feed by year's end.

Positive and timely decisions helped Business News manage the journey through the challenges of 2020.

Facebook has struck content deals with Australia's two largest media companies, News Corp and Nine Entertainment, following the recent introduction of bargaining laws.

Cricket Australia could provide up to an $8.3 million discount to broadcaster Seven West Media, in light of the financial impact from changes to the current season.

Nine has appointed Mike Sneesby as its new chief executive, having led the group's Stan Entertainment unit since its inception.

Treasurer Josh Frydenberg says Facebook's ban on Australian news and information should be a wake-up call for the rest of the world.

Nine boss Hugh Marks said the media company has resumed talks with Facebook, and is continuing talks with Google, for the digital giants to pay for its news stories.

Online giants including Facebook and Google have released a new voluntary code for dealing with disinformation and political advertising.

Treasurer Josh Frydenberg remains determined to convince Facebook founder Mark Zuckerberg to accept the Australian government's media bargaining code.

Treasurer Josh Frydenberg has lashed Facebook for its heavy-handed censorship of Australian news and information.

Facebook is expected to follow Google in striking lucrative lump sum deals with Australian media companies to avoid being stung under world-first laws.

Australia's media code will be tweaked to make it clear tech giants are expected to pay news organisations a lump sump rather than for every time an internet user clicks on a link.

Seven West Media has today become the largest Australian news organisation to strike a content sharing agreement with Google, while also announcing a profit recovery.

Google's power over the multi-billion-dollar online world of advertising is front and centre of a new consumer watchdog report.

Google has launched a fresh bid to tackle a federal government move to make it pay for news content, offering a $1.3 billion program to support journalism.

BGC Australia and Perron Group are among the businesses hoping to provide a sensory boost to the consumer experience.

Decision time is looming as iron ore majors seek to lift export capacity.

Facebook and Google will be forced to negotiate with major Australian media organisations on how much they pay for news content on their platforms.

Perth-based communications firm gtmedia hasn’t let the state’s hard border policy deter its plans for national expansion, opening an office in Sydney.

Nine CEO Hugh Marks will remain in his role until well into next year as the media company begins the search for a new chief.

Nine Entertainment and Seven West Media have stepped up their calls for the federal government to regulate social media giants Facebook and Google.

Bonfire and Living Online have been recognised as the best marketing agencies of the year at two separate award ceremonies.

ASX-listed marketing company IVE Group has acquired Australian Community Media’s printing operations in Mandurah and signed a contract to print and distribute the company’s newspapers.

The disruption caused by COVID-19 has put the future of work firmly in the spotlight.

Western Australian writer Holden Sheppard’s debut novel, Invisible Boys, could make it to the big screen, after director Nicholas Verso and producer Tania Chambers optioned the film and television rights last month.

Having worked hard to adapt to the digital threats of an evolving media market, many publishers and broadcasters are now struggling with the impacts of COVID-19.

Newswire service AAP has announced a crowdfunding campaign to fundraise to support its services, two months after it was purchased by a consortium of philanthropists and investors.