Advertising, Marketing & Communications

Nine has appointed Mike Sneesby as its new chief executive, having led the group's Stan Entertainment unit since its inception.

Treasurer Josh Frydenberg says Facebook's ban on Australian news and information should be a wake-up call for the rest of the world.

Nine boss Hugh Marks said the media company has resumed talks with Facebook, and is continuing talks with Google, for the digital giants to pay for its news stories.

Online giants including Facebook and Google have released a new voluntary code for dealing with disinformation and political advertising.

Treasurer Josh Frydenberg remains determined to convince Facebook founder Mark Zuckerberg to accept the Australian government's media bargaining code.

Treasurer Josh Frydenberg has lashed Facebook for its heavy-handed censorship of Australian news and information.

Facebook is expected to follow Google in striking lucrative lump sum deals with Australian media companies to avoid being stung under world-first laws.

Australia's media code will be tweaked to make it clear tech giants are expected to pay news organisations a lump sump rather than for every time an internet user clicks on a link.

Seven West Media has today become the largest Australian news organisation to strike a content sharing agreement with Google, while also announcing a profit recovery.

Google's power over the multi-billion-dollar online world of advertising is front and centre of a new consumer watchdog report.

Google has launched a fresh bid to tackle a federal government move to make it pay for news content, offering a $1.3 billion program to support journalism.

BGC Australia and Perron Group are among the businesses hoping to provide a sensory boost to the consumer experience.

Decision time is looming as iron ore majors seek to lift export capacity.

Facebook and Google will be forced to negotiate with major Australian media organisations on how much they pay for news content on their platforms.

Perth-based communications firm gtmedia hasn’t let the state’s hard border policy deter its plans for national expansion, opening an office in Sydney.

Nine CEO Hugh Marks will remain in his role until well into next year as the media company begins the search for a new chief.

Nine Entertainment and Seven West Media have stepped up their calls for the federal government to regulate social media giants Facebook and Google.

Bonfire and Living Online have been recognised as the best marketing agencies of the year at two separate award ceremonies.

ASX-listed marketing company IVE Group has acquired Australian Community Media’s printing operations in Mandurah and signed a contract to print and distribute the company’s newspapers.

The disruption caused by COVID-19 has put the future of work firmly in the spotlight.

Western Australian writer Holden Sheppard’s debut novel, Invisible Boys, could make it to the big screen, after director Nicholas Verso and producer Tania Chambers optioned the film and television rights last month.

Having worked hard to adapt to the digital threats of an evolving media market, many publishers and broadcasters are now struggling with the impacts of COVID-19.

Newswire service AAP has announced a crowdfunding campaign to fundraise to support its services, two months after it was purchased by a consortium of philanthropists and investors.

Seven West Media’s underlying net profit was down 66.1 per cent to $40.8 million, due to a weak advertising market.

Advertising agency Meerkats has been acquired by ASX-listed marketing company WPP AUNZ, and will operate in Perth under WPP’s Wunderman Thompson brand.

There have been many surprises in this pandemic and one of them is learning who amongst us has the right level of resilience, appetite for risk and can keep a cool head under pressure.

OPINION: Marketforce chief executive Adam Marshall, who spoke at the inaugural BN marketing and advertising webinar today, mapped out the three key questions organisations need to ask when they evaluate their strategy.

Public relations may not immediately spring to mind in terms of business sectors likely to experience ongoing demand amid the COVID-19-driven economic downturn.

Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.

Charities and not-for-profit groups are often challenged to raise ongoing and sustainable donations to fund their efforts.

Western Australia faces a major challenge because of the declining influence of the traditional news media, according to one of the state’s top advertising executives.

Former federal MP Dennis Jensen has been awarded $325,000 in damages by the Supreme Court of Western Australia following the outcome of a defamation case against The Australian for articles it published in 2016.