Advertising, Marketing & Communications

For the second year running, Business News was among the winners at the West Australian Media Awards announced on Saturday night.

Advertising agency Marketforce has recruited Jon Amery and Dixie Marshall and partnered with Debra Neve to support the launch of new services.

Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth’s advertising market.

Opinion: Stop blaming your run of outs on others; how you respond to challenges is entirely up to you.

Telstra has refunded a total $9.3 million to more than 70,000 customers it billed without their knowledge or consent following action by the consumer watchdog.

Outgoing ABC chairman Justin Milne says he quit because the controversy around his role was putting pressure on the national broadcaster.

TPG Telecom has reported a 4.6 per cent drop in full-year profit to $396.9 million after the NBN hit broadband margins and home phone revenue.

Opinion: Making the step from a trade show to a sale requires pre-planning, and speed is of the essence.

Opinion: Connecting with clients on areas of shared personal interest is worth the effort.

Every sales presentation is different, and must be adapted to meet the customer’s needs.

TPG Telecom has confirmed media speculation it is in talks with Vodafone Australia regarding a potential merger.

Seven West Media has swung to a full-year profit for the 2018 financial year, while also announcing a five-year extension to its long-standing program supply agreement with Prime Media Group.

Opinion: Home-ground advantage works for sports teams, and it can work for your business, too.

Nick Bayes says The Brand Agency diversified its offering and took on work other agencies avoided to push through the recent downturn.

Lost customers needn’t be lost forever; you just need a strategy to win them back.

Telstra has hired former SBS boss Michael Ebeid to look after its corporate and government customers, as part of a wider senior executive overhaul announced on Monday.

Nine Entertainment and Fairfax Media have announced a surprise move to combine into a single $4 billion media giant they say will reach more than half of Australia through television, online, print and radio.

Bentley-based communications company Swift Networks Group has announced a number of new contracts, including infrastructure works at Iluka Resources' Cataby project and a 12-month extension at AngloGold Ashanti's Tropicana facility in Kalgoorlie.

Take the wrong attitude into a sales meeting and your prospect will more than likely walk out in search of a better deal.

Shares in telco provider Swift Networks enjoyed solid gains today after the company revealed a strong earnings result for the 2018 financial year.

A joint venture between Chinese group Huawei and UGL has been awarded a $205 million state government contract to build and maintain radio systems for Perth’s rail network.

Opinion: Knowing the right questions to ask a prospect can be the difference between sales success and failure.

Perth lobbying firm GRA Everingham has announced a new name along with a broadening of its services and an update to its ownership.

Any day is only as ‘bad’ as you let yourself believe it is, and the same is true on the upside.

Telstra is axing 8,000 jobs over the next three years as it tries to save $1 billion while tackling the cost of investing in new technology and increased competition from its rivals.

Media buying agency Carat has retained its contract with the Western Australian government, sharing the roster with Initiative, which has also been contracted for non-campaign work.

Rural newspapers in Western Australia are set to shed staff with Seven West Media announcing a fresh round of voluntary redundancies as it moves to centralise its regional business.

Ask the right questions and you have a good chance of making the sale; making the wrong statements will likely have the opposite result.

Managers can encourage or discourage sales with their policies and actions, so what makes a great sales manager?

Vocus Communications has appointed former Optus boss Kevin Russell as managing director and chief executive, three months after Geoff Horth quit the broadband provider in the wake of an earnings warning.

Advertising agency 303 MullenLowe has been appointed by the City of Karratha to develop a four-year branding campaign worth $1.9 million designed to attract new residents and tourists to the area.

Former iiNet executive Maryna Fewster has been appointed acting chief executive of Seven West Media’s WA operations, following last Friday’s surprise announcement that John Driscoll would be steppi