Advertising, Marketing & Communications

Seven West Media says its half-year net profit has fallen by 13.8 per cent as stringent cost-saving measures failed to offset a fall in advertising revenue, with the group flagging further changes including at its WA operations.

Optus has been ordered to pay a $10 million fine, one of the highest penalties to be imposed by the Federal Court, for misleading its customers over digital content.

APN Outdoor has renewed its licensing rights to use specific Public Transport Authority assets for advertising purposes, in a revenue sharing arrangement for up to 10 years.

Investors have shunned Vodafone Australia and TPG Telecom after the competition watchdog raised concerns that their merger into a $15 billion telco giant could mean higher mobile prices for consumers.

Opinion: Often in sales the simple and most obvious solutions are the most effective. But if that’s true, why are those solutions so often overlooked?

Seven West Media has hired The Daily Telegraph deputy editor Anthony De Ceglie to head up its Western Australian newspaper division.

Perth marketing agency Roobix has substantially expanded its customer base and staffing by acquiring the assets of Titan Digital for $3.5 million.

The editor of The West Australian, Brett McCarthy, has resigned with immediate effect, after nearly a decade at the helm of the state’s only major newspaper.

Fairfax Media has less than three weeks left as an independent entity after its shareholders voted overwhelmingly in favour of the 175'-year-old company's merger with Nine Entertainment.

The competition watchdog will allow Fairfax Media's $4 billion merger with Nine Entertainment to go ahead after deciding the move would not diminish competition in Australian news and media.

Opinion: The way we make connections is changing, led by technologies that enable us to ‘meet’ people worldwide.

The National Broadband Network is significantly outperforming ADSL services, according to a new report released by the consumer watchdog.

For the second year running, Business News was among the winners at the West Australian Media Awards announced on Saturday night.

Advertising agency Marketforce has recruited Jon Amery and Dixie Marshall and partnered with Debra Neve to support the launch of new services.

Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth’s advertising market.

Opinion: Stop blaming your run of outs on others; how you respond to challenges is entirely up to you.

Telstra has refunded a total $9.3 million to more than 70,000 customers it billed without their knowledge or consent following action by the consumer watchdog.

Outgoing ABC chairman Justin Milne says he quit because the controversy around his role was putting pressure on the national broadcaster.

TPG Telecom has reported a 4.6 per cent drop in full-year profit to $396.9 million after the NBN hit broadband margins and home phone revenue.

Opinion: Making the step from a trade show to a sale requires pre-planning, and speed is of the essence.

Opinion: Connecting with clients on areas of shared personal interest is worth the effort.

Every sales presentation is different, and must be adapted to meet the customer’s needs.

TPG Telecom has confirmed media speculation it is in talks with Vodafone Australia regarding a potential merger.

Seven West Media has swung to a full-year profit for the 2018 financial year, while also announcing a five-year extension to its long-standing program supply agreement with Prime Media Group.

Opinion: Home-ground advantage works for sports teams, and it can work for your business, too.

Nick Bayes says The Brand Agency diversified its offering and took on work other agencies avoided to push through the recent downturn.

Lost customers needn’t be lost forever; you just need a strategy to win them back.

Telstra has hired former SBS boss Michael Ebeid to look after its corporate and government customers, as part of a wider senior executive overhaul announced on Monday.

Nine Entertainment and Fairfax Media have announced a surprise move to combine into a single $4 billion media giant they say will reach more than half of Australia through television, online, print and radio.

Bentley-based communications company Swift Networks Group has announced a number of new contracts, including infrastructure works at Iluka Resources' Cataby project and a 12-month extension at AngloGold Ashanti's Tropicana facility in Kalgoorlie.

Take the wrong attitude into a sales meeting and your prospect will more than likely walk out in search of a better deal.

Shares in telco provider Swift Networks enjoyed solid gains today after the company revealed a strong earnings result for the 2018 financial year.