FIGURES from the latest radio ratings indicate only minor changes in the ongoing battle for airwaves market share but, significantly, have returned Nova 937 to number one in the 18-24 demographic.
JAPANESE Story may have been nominated for 10 Australian Film Institute Awards but Toni Collette’s latest screen success could also be the catalyst for a State Arts Sponsorship Sche
Operating a restaurant is about much more than just good food. WA Business News journalist Julie-anne Sprague spoke to Ian Love, Warren Mead, Nic Trimboli, Neal Jackson, Chris Taylor and Umberto Tinelli about the secrets to their success.
FORMER Brand Agency account director Tania Stakic (pictured) has left the security of a big organisation to set up niche marketing company Redbox Consulting.
THE official rollout of Home Building Society’s new branding and marketing strategy took place this week after a year-long brand redevelopment by Marketforce Marketing Communication
THE management team developing Perth’s Hospitality Training Centre is on a mission – to develop improved industry participation in the operation and training of hospitality students in Western Australia.
MEDIA group Consolidated Business Media Pty Ltd and its managing director John Webb are at the centre of several legal actions relating to the sale of the company’s events business four years ago.
FOOTWEAR retailer Betts (formerly Betts and Betts) will launch a new set of TV ads this week aimed at creating market awareness for its new ‘fashion’ retail focus.
AFTER nearly 30 years in the whitegoods and electrical business, Rick Hart is in the midst of training a successor to manage his $75 million-a-year group of companies.
THE State Opposition has slammed the Government’s plan to reintroduce the business name fee, saying it will cost the small business sector an extra $2.4 million annually.
FUTURE sponsorships undertaken by one of WA’s largest general insurers, SGIO, will have a strong community association according to State manager Garry Moore.
SCANNING technology and the Internet are enabling Perth-based market research firm Savant Surveys and Strategies to significantly speed up the research collation process.
LITTLE Creatures is anticipating a trebling of the production capacity of its Fremantle brewery in order to meet increasing demand for its boutique beer.
THERE were few surprises among the top 10 leading names in WA Business News’s 2003 branding survey. From insurance to hardware to a casino, the State’s top brands represent high-profile companies from vastly differing industries.
Gaining prominence for a young company, product or brand does not necessarily require large advertising budgets, particularly if a good strategy is executed in a clever way, according to advertising insiders spoken to by WA Business News.
THE recent purchase by John Singleton’s STW Communications of 49 per cent of The Brand Agency has revived multi-national investor interest in WA’s advertising industry.
DESPITE a reduction in its use of television advertising this year in favour of developing niche markets on the east coast, BankWest has managed to maintain brand stature in the WA marketplace.
Jesters Jaffle Pie Company has been highlighted by members of WA’s advertising industry as the State’s best emerging brand. Julie-anne Sprague unearths its branding success.
Four years after he left the real estate game, Michael De Marte finds he’s now serving many of his former industry colleagues at his successful Café Bocca, as Julie-anne Sprague reports.
There were few surprises among the top 10 leading names in WA Business News’s 2003 branding survey. While the industries may be varied, WA’s top brands have one thing in common – advertising, marketing, and promotion spends in the millions.
THE Lotteries Commission’s multi-million dollar transition to the Lotterywest brand has been well received by WA’s advertising industry, which has voted it as a more recognisable brand in 2003.
IT has taken more than one year and cost more than $100,000 but liquor store owner Peter Bradbeer has finally won approval to move his Wembley Liquor Barons operati
