DESPITE a reduction in its use of television advertising this year in favour of developing niche markets on the east coast, BankWest has managed to maintain brand stature in the WA marketplace.
THE Lotteries Commission's multi-million dollar transition to the Lotterywest brand has been well received by WA's advertising industry, which has voted it as a more recognisable brand in 2003.
There were few surprises among the top 10 leading names in WA Business News's 2003 branding survey. While the industries may be varied, WA's top brands have one thing in common – advertising, marketing, and promotion spends in the millions.
Gaining prominence for a young company, product or brand does not necessarily require large advertising budgets, particularly if a good strategy is executed in a clever way, according to advertising insiders spoken to by WA Business News.
When local wine scribes were given the chance to sample the winner of last year's prestigious Jimmy Watson Memorial Trophy from the Melbourne Wine Show, David Pike was on the guest list.
ALTHOUGH WA's 116 State and Federal MPs don't publicly refer to July as ‘conference month' they could, because that's when Labor and the Liberals now hold their annual State conferences.
SIX locally created advertising campaigns have been selected as finalists for the prestigious Australasian Writers and Art Directors Association (AWARDS) awards for creative excellence.
THE first two advertising phases of the Health Department's Go for 2 & 5 campaign will be run in tandem with its latest Dame Edna promotion for 12 months, as the organisation galvanises the success of each marketing phase.
Perth architects believe outdated planning regulations and draconian local authorities are stifling the growth of innovative residential architecture in our suburbs. Tracey Cook reports
PLANNING and Infrastructure Minister Alannah MacTiernan has called for a review of the residential design codes and flagged the adoption of a national approach to develop a sustainablity best practice assessment scorecard.
Producers from the Great Southern have got in early this year, with this week's Great Southern Perth tasting offering aficionados one of the first looks at the 2003 vintage, as David Pike reports.
HOUSING affordability is being billed as a Federal election issue.
On the face of it, concern for new homebuyers or, more importantly, renters wanting to become home owners, is understandable.
PERTH is to be the first location for what is hoped will be a series of high-tech showcases for Sydney-based technology firm Infomedia – a leading producer of specialised electronic parts interpretation and cataloguing solutions for the automotive
