A prominent industry partner in lifting solutions, Boom Logistics has an impressive track record of project delivery and technical capability on a national scale. Behind the milestone lifts and complex feats of engineering Boom remains Australia’s only ASX-listed crane company, headed by a Board and executive team committed to long-term shareholder value.
With firm focus on sustainable growth and operational longevity, Boom’s corporate strategy is delivering steady and repeatable results across all stakeholder groups.
Sustainable growth
At the heart of Boom’s corporate growth strategy is the focus on sustainable profitability, driven by proactive participation across a broad national customer base in four key market sectors: resources, industrials, infrastructure and renewables.
Boom’s strategy of diversification enables it to maintain a steady performance with dependable returns while smoothing out sector-specific fluctuation cycles, General Counsel and Company Secretary Reuben David said.
“We approach sustainable growth with a concerted effort to participate in a diverse range of market segments,” Mr David said. “Diversification allows us to stay adaptable, remain resilient to market cycles, and expand our capabilities to support our customers wherever and whenever demand arises.”
Careful capital consideration
Boom’s capital allocation approach reflects the disciplined focus applied to operational longevity and fleet optimisation. Every investment decision, particularly with its fleet, is considered through a long-term lens with sustainability and operational readiness in mind.
Capital decisions follow a stringent metrics-based process that weigh both financial and non-financial considerations. Deliveries of major equipment require lengthy lead times, meaning structured forward planning is essential.
“Our capital allocation process is deliberately forward-looking,” said Mr David. “Major fleet investments can involve long lead times so we plan proactively by aligning with the Board, our customers, and the equipment manufacturers to ensure each decision is commercially sound and strategically timed.”
While Boom recognises modernisation is a key enabler of successful industrial performance, management maintains a considered approach to ensure its assets remain fit-for-purpose. Focus is not simply on renewal but on ensuring the right assets are optimised and strategically deployed for maximum operational efficiency across projects.
“We are consistently renewing our fleet but It’s not just about buying new assets,” explained Mr David. “It’s about modernising with intent: making sure every investment counts toward an efficient and reliable fleet that is ready to meet our customers’ demands.”
Governance with guardrails
As a listed company, Boom recognises growth must go hand-in-hand with strong corporate governance as well as transparency and clear accountability to its stakeholders. Boom’s governance framework is structured not only to meet compliance requirements but to actively support its growth and performance ambitions.
“Unrestrained growth without appropriate guardrails can lead to counterproductive outcomes in the long term,” said Mr David. “Focus on sustainable growth necessitates an effective and pragmatic governance structure that evolves with and supports the business.”
Mr David noted timely stakeholder engagement is central to Boom’s governance framework.
“Our communication philosophy is “early and often”,” Mr David said. “Listed companies operate under constant scrutiny, so we work hard to provide timely and accurate updates to maintain stakeholder trust.”
This commitment to responsible corporate governance and open communication reinforces Boom’s long-term strategy for sustainable growth. By aligning internal systems with external ambition, Boom builds on stakeholder confidence, manages risk with discipline, and positions itself as a resilient, transparent and forward-looking industry leader.
Future focused
As Boom continues to grow in step with Australia’s infrastructure needs its focus remains on delivering sustainable, repeatable outcomes for clients, communities and shareholders.
“We have a culture of walking the walk,” CEO and Managing Director Ben Pieyre said. “Our clients and stakeholders know that our word is our bond. We believe consistent delivery over time builds trust, credibility and long-term value for our shareholders, and we strive to do just that.”
This focus on consistency is the backbone of Boom’s contributions to the nation’s most significant infrastructure projects.
“We do ourselves a disservice if we focus on market capitalisation alone as a marker for growth and relevance,” Mr David said. “When you talk about the work our company is doing across the country, once-in-a-generation projects in renewables, infrastructure and industrial development, it’s both fantastic and meaningful.”
With its future-oriented mindset backed by strategic intent Boom continues to optimise its asset base, invest in capabilities, and bring the right people on board, ensuring high responsiveness to market demand and excellent positioning for business continuity and long-term performance.
The “walk the walk” ethos drives a culture of doing what’s right and delivering exceptional results while maintaining the highest standards of integrity. .
