Throughout Western Australia’s most remote mining regions, operational success depends just as much on the strength of its people as equipment reliability.
This is a principle Boom Logistics understands well, having carved out a competitive advantage through combining high-performance engineering capabilities together with a leadership approach prioritising workforce well-being, utilisation of local knowledge, and corporate responsibility to the wider community in the remote regions.
With operational hubs strategically embedded in key mining regions, and over 300 assets Australia wide, Boom Logistics provides the mining sector with innovative lifting solutions as well as valuable support to remote personnel, communities, and the regional economy.
Innovation & efficiency
Boom Logistics has distinguished itself through its approach to innovation, ensuring it has a thorough understanding of clients’ operations before customising efficiency-focused and cost-effective solutions – a methodology particularly useful in remote regions.
“It’s about discovering innovative solutions from a different angle, says Christopher Vas, West Coast General Manager. “Taking time to understand clients’ specific requirements means we can tailor lifting solutions that improve productivity and reduce downtime, leading to a safer and more cost-effective operation.”
Boom’s focus on leveraging cutting-edge technology and investing in modern fleets has unlocked value for clients, while maintaining the highest safety standards. This commitment to best practice was recently demonstrated in a Port Hedland-based wind fence project, where more than 330 dual-crane lifts and several triple-crane lifts were executed.
“That project’s success was thanks to our local on-ground support and engineering teams,” Operations Manager Calvin Paul says. “Not only were the lifts executed efficiently, but ensured complete adherence to the rules, principles and client policies that we have in place to deliver the best results safely without any injuries.”
Local strength
In the remote and high-pressure West Australian regions, having the right people on the ground is vital. Boom’s highly skilled and local workforce understands the machinery and the terrain, using their on-site expertise to mitigate difficulties that come with operating in Australia’s harshest environment.
“All our personnel are fully qualified, inducted, and trained both by our own internal process and the original equipment manufacturers of the cranes to operate the equipment to maximum capacity as safely as possible,” Calvin explains. “When we send our people to site, clients trust that they’re getting the most qualified people with the highest-level expertise..”
“It’s our people, across every level of the business, who are our biggest strength,” says Chris. “From operators to office teams, it all comes together.”
Supporting the remote workforce
Boom’s success also hinges on the collective support given to its remote workforce, enabling them to navigate the complexities of working in an unforgiving and at times unpredictable landscape. With workers often stationed on the edge of deserts, hours away from the nearest town, isolation can be profound. Challenges associated with working under such extreme conditions can also be compounded by the mining industry’s schedule and strict regulations, where the dynamic landscape can see client operations in some cases run around the clock. Maintaining equipment, managing fatigue, and keeping morale high against the backdrop of some of the most extreme conditions on the planet are all part of a day’s work, and this is a task Boom has historically embraced and succeeded at.
Delivering exceptional service while ensuring the safety and wellbeing of its people requires an intelligent and strategic approach.
“Leadership plays a huge role,” explains Chris. “Creating a strong team culture means making sure we take the time to not only understand our people, but take active interest in their personal lives.
“It’s about putting the human first. When we take the time to do that, it fosters better culture, better communication and a deeper and more meaningful relationship between employer and employee.”
Boom’s top-down leadership tactic has achieved integration in every level of the operation. As shared by CEO Ben Pieyre, Boom’s people are its most important asset.
“We prioritise our people. We want them to know that they can approach us, talk to us, and get the support that they need from us, says Pieyre. “Our people are our best and most important resource and we take pride in caring for them.”
Boom also recently announced a partnership with MensLine Australia, a counselling service delivered by Lifeline, that supports men at risk of suicide, who are experiencing emotional distress, or having relationship issues. Its commitment will go towards a 0.8 FTE counsellor capable of delivering 50 appointments of telephone or virtual counselling sessions a week, enabling support in difficult times.
Giving back
Boom’s commitment to its workforce extends beyond the mine sites to the surrounding communities. After Cyclone Zelia made landfall at Port Hedland earlier this year, Boom’s local team deployed their Franna cranes to volunteer with clean-up efforts, removing heavy debris and fallen trees. This connection to the local community is a core part of Boom’s values and is reflected in the company’s ongoing commitment to social responsibility.
By engaging in activities like these, , Boom ensures that it not only supports its own people but also strengthens the communities where its workforce resides. Through these efforts, Boom aims to make a meaningful and lasting impact in the regions it serves, for its clients, employees, and the wider community.
