Joondalup is the strategic economic centre of Perth’s northern corridor that will create a bright future for residents, workers and businesses.
The Joondalup 2050 Vision sets the scene to attract future investment and development, creating local jobs and economic sustainability.
This vision was reinforced by WA Premier Roger Cook at the City of Joondalup Business Forum in December 2024.
“Joondalup is not just preparing for the future, it is actively shaping it and leading the way as a world-class destination. Western Australia can evolve beyond the boom-bust cycle to become an innovative and diversified economy, and Joondalup is leading this charge." the Premier said.
The transformation of Joondalup is a key focus of the City’s Economic Development Strategy – Expanding Horizons 2033. The plan lays out a framework that will support Joondalup as a centre for innovation, investment and economic resilience.
The Premier went onto say “I'm absolutely stunned by the growth we see in Joondalup…” as he highlighted several key projects driving this shift, including the Ocean Reef Marina, designed to boost coastal tourism and attract investment, the AARP, located just 12kms from the Joondalup City Centre, putting Joondalup at the centre of automation, robotics and AI projects and expansions at Joondalup Health Campus underpinning further investment in critical high acuity service delivery and research that is essential to meet the demand of the growing population.
Investment in education and training is also playing a critical role, including upgrades to North Metropolitan TAFE such as the $21.3 million specialist Electric Automotive Vehicle Training Centre and Edith Cowan University’s role in attracting international students and research partners to WA’s tertiary education sector.
Joondalup Mayor Albert Jacob echoed the Premier’s sentiments and said that the City’s strategic priorities align with the State.
Mayor Jacob noted that “Joondalup’s strategic priorities align with the State Government’s Diversify WA strategy. Our strengths in health services, medical life sciences, education and digital innovation, coupled with strong tourism and lifestyle appeal, will drive economic growth and create quality jobs.”
The City is focusing on entrepreneurship, AI and digital industries, aiming to create an environment where startups and established businesses can thrive. With investment in advanced manufacturing, automation and commercialisation, Joondalup is positioning itself as a key player in WA’s transition to a knowledge-driven economy.
The newly launched Expanding Horizons 2033 strategy is designed to guide Joondalup towards its long-term vision, leveraging technology, education and sustainability as key drivers of growth. Collaboration between local, state and federal governments, alongside industry leaders, will be crucial to realising this potential.
Joondalup’s economic transformation is well underway, and the opportunities for businesses, investors and entrepreneurs are abundant.
As Western Australia moves towards a diversified, innovation-led economy, Joondalup is leading the charge. The time to invest in its potential is now.
Contact the City of Joondalup to find out how you can be part of this vision.
