What did AI say to the Lawyer?
“Anything you can do I can do better. I can do anything better than you. Anything you can be I can be greater. Sooner or later, I’m greater than you.” — Annie Get Your Gun, Irving Berlin
In today’s fast-changing world, where business, including the business of law, is expected to be faster, smarter, and more efficient, some clients might quietly wonder the same thing about their lawyers.
How will lawyers as a profession ensure that they stay off the ever-expanding list of jobs AI will replace and remain relevant and irreplaceable in Law?
For the directors and team at boutique law firm, Integra Legal, the answer is simple – find meaning in the work, be the trusted adviser and innovate with purpose. The mantra hasn’t changed since the firm’s inception in 1993.
Finding Meaning in the Work
When asked how to find meaning in one’s work, AI gives a textbook answer:
“Identify your core values, engage in activities you enjoy, cultivate meaningful relationships, contribute to others, practice self-reflection, and connect with something larger than yourself.”
At Integra Legal, meaning comes from our role as trusted advisers.
“We are not just lawyers, we are trusted advisers – someone clients can count on to protect their confidences and deliver clear, strategic guidance.”
The Trusted Adviser
AI lists the hallmarks of a trusted adviser as:
- Deep expertise and knowledge
- Strategic thinking to navigate complexity
- Strong, trusting relationships
- Discretion and confidentiality
- Objectivity and independence
- Active listening and proactive solutions
- A focus on long-term client success
For Integra Legal, it’s more than a checklist—it’s combining decades of legal and life experience to truly understand client motivations, whether advising start-ups, seasoned players, or families building and protecting wealth across generations.
Our Experience
Our directors are Australian law graduates with top-tier firm and corporate experience in Australia and overseas.
Our practice areas include:
- Dispute Resolution – Courts (WA and Federal), tribunals, inquiries, collaborations, mediations, arbitrations (domestic & international)
- Commercial –Property, business structuring, capacity building, governance.
- Estate and Wills – estate planning and dispute resolution.
Doing Law Differently Since 1993
From day one, we’ve delivered legal services in innovative, creative and flexible ways—embracing remote work and offering secondments and outsourcing long before it became mainstream.
We believe law is about people—our clients, our team, and our community—so we focus on clear, commercial, cost and time efficient advice, and strong collaboration with clients and stakeholders.
Innovation with Purpose
“Like our clients, we are quiet achievers—flying below the radar while punching above our weight.”
Cutting unnecessary overheads, focusing on essentials, and encouraging individual and critical thinking has built a streamlined environment where directors, lawyers, law students, paralegals and management staff can quickly adapt to change and deliver value in a dynamic environment that the firm and our clients face every day.
Every client job or project is scoped and priced to accommodate client needs and budgets and include flexible fee structures:
- Hourly, daily, weekly, monthly rates
- Retainers
- Fixed fees
Innovation with purpose delivers flexibility and benefits for clients and the team delivering the service and ensuring quality legal services without compromising work–life balance.
Excellence, Certified
Excellence is non-negotiable. Since 2011, Integra has held dual quality assurance certifications through the Law Society of WA Quality Practice Standard and Bureau Veritas ISO 9001:2015 international standard
Few Australian law firms hold both. These standards deliver better systems, greater efficiency, and consistent, high-quality service.
A Legacy Mindset
Since 2015, our law student paralegals have been central to our culture, with alumni now thriving in top-tier firms across Australia and overseas.
Our philosophy: “Your mountain is waiting… so get on your way.” – Dr. Seuss
Hopefully we will see them back!
Like our clients, we aim to create something meaningful, enduring, and wealth-generating to hand to the next generation to continue the journey.
What’s next
The real competition isn’t AI. It’s how well as service providers we combine human insight and technology to deliver exceptional services and lasting value.
AI can process data.
Lawyers understand people.
And that’s something lawyers will always do better.
