The simple playbook to stay one headline, one introduction and one decision ahead.
When I speak with WA leaders – CEOs, CFOs, CHROs, and business development and marketing executives – one theme is clear, they don’t just read Business News, they use it as a system.
Yes, many start with the headlines. But most lean into the full stack; breaking news, deep data, and the in-person connections that shape WA business.
Here’s how they do it.
1. Start the day ahead
At 7am, the Morning Digest hits inboxes with overnight markets, commodities, ASX signals and WA’s top headlines. By 4pm, the Afternoon Wrap closes the loop.
Savvy subscribers don’t just skim, they build a daily rhythm around it, tailoring MyBN feeds and alerts to industries, clients and competitors. The result: less noise, more relevance, and decisions made with context, not just headlines.
2. Turn news into intelligence with Data & Insights
Behind the newsroom is WA’s most comprehensive business knowledge base. Leaders use it for:
- Profiles: Prep for pitches or board updates with 360° company and executive profiles.
- Connections: Map networks with spider diagrams of people, companies and projects.
- Industry lists & deals: Prospect intelligently and track M&A in real time.
- Market indicators: Reframe priorities in two minutes with commodities, FX and the BN30 index.
Put simply: news tells you what happened, Data & Insights helps you decide what to do next.
3. Leverage premium publications
Business News’ flagship titles are working tools for senior decision-makers.
- Power 500: A live map of WA’s influence for ABM, stakeholder mapping and board searches.
- Rich 100: Insights into private capital flows to align partnerships and BD.
- Book of Lists: Prospecting, benchmarking and shortlisting at your fingertips.
- Regional titles: Local intelligence for tenders, partnerships and stakeholder engagement.
Pair any list with Data & Insights to drill deeper, then set MyBN alerts for instant updates.
4. Build influence through events
Information is leverage. Relationships are lift. Business News events bring WA’s business community into the same room, and the leaders who win prepare strategically.
- 40under40 Awards: Meet ambitious founders, executives and investors.
- Success & Leadership breakfasts: Learn directly from WA’s top leaders – and ask your own questions.
- Politics & Business forums: Understand regulation in context, and build consensus where it matters.
- Sector briefings: Tech, property, resources, agribusiness, aged care, and more; all the right people in one setting.
Pro tip: research attendees via Data & Insights, prepare a question from recent coverage, and follow up the same day. Small steps, big relationships.
5. Keep Business News front and centre
- Podcasts: Mark My Words and At Close of Business are bite-sized context on the commute or between meetings keeping leaders and teams aligned.
- News on the Terrace: Real-time headlines across St Georges Terrace.
- Enterprise feeds: Stream the latest news and data across company screens – even the lifts for shared context and faster conversations.
The system in action
1. Stay ahead of the news with Morning Digest, Afternoon Wrap and tailored MyBN alerts.
2. Use Data & Insights for profiles, lists and market intelligence that sharpen decisions.
3. Turn insight into introductions at events where WA’s decision-makers gather.
As one executive put it: “Business News connects the dots – I get the news, the data behind the news, and the people behind the data.”
That’s the trifecta where real value lives.
Not sure if you’re maximising your subscription? Our Subscription Relationship Managers can tailor it to your role, industry and goals – in person, online or over the phone. Fifteen minutes can pay back your subscription many times over.
Stay informed. Stay connected. Stay powered by Business News.
