Stop throwing money at marketing that doesn’t work
Many Western Australian business owners invest in digital marketing, hoping for growth. But too often, budgets get swallowed up by initiatives that don’t drive real sales. The problem isn’t that marketing doesn’t work—it’s that the wrong tactics drain your resources without delivering results.
Here are three marketing efforts that businesses often burn cash on, and what you should be doing instead.
1. Running Google Ads without thorough tracking
Google Ads is a powerful tool, but only if you know what’s working. Many businesses set up ads, drive traffic, and assume that means success—without ever tracking what happens after the click.
If you don’t have proper conversion tracking in place, i.e., you don’t know which ads are generating revenue, you’re probably wasting money.
What to do instead:
- Set up Google Ads conversion tracking to understand the actions taken from your ads.
- Link Google Ads to your CRM (customer relationship management) to see which campaigns generate real revenue.
- Regularly review and optimise your ads to focus on keywords and audiences that drive paying customers, not just traffic.
2. SEO without a revenue-driven approach
Many businesses invest in SEO (search engine optimisation), aiming to rank #1 on Google. But, aside from this being an ambitious goal for some industries, ranking alone doesn’t guarantee sales. If your SEO strategy isn’t attracting paying customers, you’re paying for traffic that doesn’t convert.
What to do instead:
- Focus on high-intent keywords that potential customers actually use when they’re ready to buy (e.g., “plumber in perth” rather than “how to fix a leaking tap”)
- Ensure your SEO strategy aligns with your sales funnel—optimising landing pages for conversions, not just traffic.
- Optimise your website for conversion by using clear calls-to-action (e.g., “book now” buttons, fast loading speeds, and a user-friendly design that encourages users to take action.
- Track organic leads through your CRM to understand which SEO efforts generate revenue.
3. Email marketing that isn’t personalised
Email marketing remains one of the highest-ROI digital strategies—when done right. But too many businesses still blast generic emails to their entire database, expecting results.
If your emails aren’t segmented based on customer behaviour, past purchases, or interests, they’ll be ignored, deleted, or worse—marked as spam.
What to do instead:
- Use a CRM to segment your email list based on customer data (e.g., location, service type etc).
- Personalise emails with dynamic content that speaks directly to the recipient’s needs.
- Track open rates and conversions, and refine your strategy based on actual revenue generated, not just email clicks.
Stop wasting money—start driving sales
Marketing should be an investment, not an expense. If your efforts aren’t directly tied to revenue, it’s time to rethink your strategy.
Want to see where your ad spend is leaking? Our Google Ads audit will pinpoint wasted budget and show you how to fix it.
Get in touch for your complimentary audit today.
