![Tanya Sim](/sites/default/files/styles/medium/public/bn-di-person/tanya%20sim.jpg?itok=qgD492-N)
When Tanya Sim and Mark Braddock set up Block Branding in 2002, they were driven by a singular desire to pioneer a new model for brand development in an industry that was still dominated by traditional advertising agencies. Ms Sim sees Block as part of a small but ground-breaking group of WA companies that are diversifying WA’s economy and promoting Perth’s creativity on the international stage.