Sydney-based Gelatissimo is set to crack the Western Australian market, with plans to open a pop-up shop in Perth within months, followed by three cafes.
US-based ice-cream chain Ben & Jerry's is gearing up to open its second bricks and mortar store in Perth, with the franchise to take the place of the Milk & Honey cafe on James Street in Northbridge.
The big names in the ice-cream business are planning to grow their presence in Western Australia, lured by the long, hot summers and higher disposable incomes.
WARM summer weather and the robust state of the local economy are two of the reasons behind a new front in the fight for Western Australians' discretionary spend – and it's all about the ice-cream.
