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Not-for-profits (NFPs) need a reliable pipeline of funding, volunteers and partners to effectively support their communities.That requires effective marketing.

Ranking number one on Google doesn't hit as hard as it used to.Why?

Are you wasting money on marketing that doesn't sell?

Stop throwing money at marketing that doesn't work

It sounds like a simple question, but it's common for organisations to make incorrect assumptions about customer preferences.

A well-structured website or product experience doesn't happen by chance - it requires a comprehensive understanding of what your users want and need.

Web accessibility - it's important, but it can be a real challenge to get it right.

For a growing business, a lead management system that's not up to the task wastes time and money.

Accessibility is a hot topic in WA, with many organisations fearing the potential legal or reputational fallout of their website not being 100% accessible. These fears are understandable, but they're also unfounded.

Learn more about the practice of data-driven marketing, the benefits it affords, and the tools you can use to start improving your marketing processes today.

The Australia Malaysia Business Chamber Western Australia (AMBCWA) is delighted to announce the appointment of Bernard Chia as its new President.

If you've got a great memory, you may recall Google's rollout of Google Analytics 4 (GA4) back in late 2020 and early 2021. So why are we talking about it now?

When delivering engineering projects, it can be easy for spreadsheets to stack up. But what happens when these data sets aren't talking to each other?

One of the many hats that marketing managers wear is that of a graphic designer. Designing and creating a suite of branded assets for the rest of the team to use.

If you're running a business, you're doing a huge amount of decision making each day.

Co-hosted by ALYKA and The Platform. Proudly sponsored by Business News.

ROI is an important metric all digital marketers should understand. It allows you to see the effectiveness of your marketing campaigns and helps you better refine your strategy.

Your customers are your most valuable asset. As your business grows, so does your customer database and all of the information that comes with it.

It's the most frustrating feeling in the world. And so I wrote a song about it...dedicated to your website (maybe)...

We're backed by a State Government who wants us to succeed, and in this case is offering SMEs up to $100,000 in cash out of a pool of $12 million as a Covid-19 Recovery Scheme.

Why do so many B2B businesses fail in getting quality leads from their digital platforms? And what are the secrets to generating high ticket B2B leads? The answer lies in these 3 things... (Co-written with Dan Virgo)

4 hours for $20K? I must admit, it sounds too good to be true. And when I first heard about the Business Growth grant, I didn't believe it either. But the crazy thing is, it really is true.

4 hours for $20K? I must admit, it sounds too good to be true. And when I first heard about the Business Growth grant, I didn't believe it either. But the crazy thing is, it really is true.

It's no secret that Google and Facebook have immense financial resources at their disposal.

It's been said over and over again during the past couple of weeks, but we really are living through extraordinary, unprecedented, totally crazy times.

The digital world plays a huge part in modern life - so much so that the current digital transformation being experienced all over the world is being called “the 4th industrial revolution

Online customer experience is more than just having a good website.

In 2016, we saw considerable developments in the way Google's algorithms returned search results. These tweaks have implications for how you should be implementing SEO on your website.

According to the WA State of Digital Report, half of Western Australian businesses do not believe they are making the m