Julie-anne Sprague

Peters Ice Cream and Brownes Dairy have been household names for generations of Western Australians.

Dome Coffees Australia is in the midst of significant expansion plans aimed at growing store numbers from 74 to almost 300 worldwide within six years.

Curtin University’s decision to reposition itself as an institution of innovation has helped achieve growth in first preference choices for undergraduate students.

Staying relevant to the market has never been a more obvious priority for the State’s only daily newspaper, The West Australian.

Which are the top brands in Western Australia and why do they work? Julie-anne Sprague looks at the State’s most recognised brands and the strategies behind them.

1    Fremantle Football Club2    Jesters Jaffle Pie Co3    Home Building Society

Retravision didn’t feature among WA Business News’ most recognised brands last year because the brand originates from Victoria.

           11  Peters and Brownes Group

RAC has jumped two places to rank third among WA Business News’s most recognised brands.

Jason Walker learned his trade from some of Europe’s finest chefs, and Altos is the beneficiary, as Julie-anne Sprague reports.

 1    Bunnings2    HBF

Setting up her flagship store through a joint venture with Cino to Go is just one of many strategies Kirstin Butcher is developing to grow her Bookstop business.

While only a relatively new player in Western Australia, Jesters Jaffle Pie Company has undergone a brand reposition in the past 12 months to further drive sales and product innov

Maurice Meade (pictured right) opened his first hair-dressing salon in Subiaco 30 years ago.

The City of Perth’s tendering process has come under fire from one of Western Australia’s largest advertising agencies.

Home Building Society underwent a million-dollar brand overhaul late last year to revitalise its 58-year-old image.

Established in 1941 as the Perth Metropolitan Hospitals Benefit Fund, HBF has gone through a few name and brand transitions over the years.

Defining brand values and communicating them through every facet of the Fremantle Football Club is helping the organisation achieve prominence in the competitive AFL marketplace.

BankWest returned to television advertising this year after focusing its $10 million advertising account predominantly on niche marketing in 2003.

Caffissimo will launch two more stores in Western Australia this September, taking its tally of coffee shops to 10.

A group of local IT professionals is embarking on a new venture aimed at revolutionising Western Australia’s retail printing landscape.

The provisional liquidator appointed to media and events company Consolidated Business Media is likely to launch a $1.3 million claim for monies former managing director John Webb and his associated businesses borrowed from CBM.

The old saying that good things come in small packages could well be a marketing line for Baby Cakes, the Tuart Hill-based business of former pastry chef Sarah Brigden.

Norman Asch, the new owner of John Webb’s former company, Webfirm, is no stranger to controversy.

Olea Australis is planning to raise more capital to expand production and distribution of its Dandaragan Estate and Dandaragan Select olive oil brands.

There’s no doubt many of the State’s publicans would be impressed by the work of the Australian Hotels Association WA branch in recent times.

Warren Mead’s Oyster Bar brand is poised for significant expansion in Western Australia and on the east coast.

FIRST-GENERATION winner – MESSAGES ON HOLD

303 Advertising has taken equity in a new consultancy aimed at taking the agency into a new era of branding.

Western Australian universities have secured nearly $10 million in the recent round of Commonwealth Australian Research Council funding.  Of this, the University of Western A

Low-carb diets may have changed the eating habits of some, but a little Aussie pasta shop in Dalkeith has maintained its winning formula, as Julie-anne Sprague reports.

The Perth public may hold the fate of the Royal Kings Park Tennis Club in its hands, with a process for public comment to be formulated regarding a $15 million Next Generation fit