Catie Low

AUSTRALIA’S major regional broadcasters have formed a united front in the push to increase television advertising revenues in regional areas.

MIX 94.5 has retained its dominant position in Perth’s hard fought radio ratings wars, claiming 22.7 per cent of the market or more than half a million listeners every week after one of the sector’s most tumultuous periods.

THE fight for the fast food dollar has never been more competitive or complicated, as the traditional players are forced to look to new markets to compete with the burgeoning ready-to-eat sections in supermarkets.

A LOCAL printing company has used digital technology to slow the steady flow of work being lost from WA to cities on the east coast.

WHETHER it’s the financial rewards or the romance of books, or even a blend of both, a new franchise opportunity in book retail has provoked a big response in WA.

THE Australian workforce is currently comprised of four different generations who have grown up in entirely different social and cultural conditions.

THE Forest Products Commission has dismissed concerns the Government will be unable to honour the existing forest product contracts following the cessation of logging in old growth forest in WA.

INVESTMENT worth up to $800,000, including a brand new FM transmitter, might be just the sweetener needed to convince Curtin Radio to do a deal with local commercial AM radio stations.

TWO WA women developing an Internet-based scientific analysis business have won a national business award for strategy and enterprise.

FASHION and good design shouldn’t be the exclusive realm of women who measure up to a perfect size 10.Local business woman Victoria Neil is taking her passion for clothes designed for “real women” to Sydney for Mercedes Fashion Week this month.

INFORMATION and entertainment have proved a lucrative combination for local television production company MRG International headed by Russell Goodrick.

PERTH-based company Australian Indian Resources is embarking on a venture promoted as being at the forefront of the world’s largest mining boom.

BASIL Scaffidi may not be a familiar name among music and movie fans but the Perth born businessman has knocked the elite of Australia’s entertainment industry’s off the earnings perch.

IN the highly competitive television marketing war, millions of dollars are spent every year to convert client advertising budgets into retail sales.

MARKETFORCE and MJB&B have denied they were considering a merger proposal to combat a slowdown in the advertising industry.

SCULPTOR Robert Hitchcock has managed to break into the corporate market in Perth with a range of cast bronze bears and bulls.

STATE Government support for a proposal to carry the Access 31 signal on the Westlink satellite service in regional areas will give country audiences the chance to watch locally developed content and explore the possiblity of

IMAGES of the Avon Valley will be beamed into television sets across Australia as part of Network Ten Perth’s commitment to local events and the WA Tourism Commission.

LOCAL interior design firms have added their voice to the chorus of local suppliers concerned by the growing number of local commissions awarded to eastern states-based companies.

WORKSAFE WA has enlisted the services of local advertising agency Vinten Browning to promote safe working conditions in workplaces across WA and launch a new phase of its ThinkSafe campaign.

THE future of the WA Government’s $11.75 million contract with private court security company Australian Integration and Management Services Corporation could rest with the results of an inquiry into a prison escape due to be released next week.

HIGH-profile Perth businesswoman Valerie Davies has accepted a consultancy role at Deloitte Touche Tohmatsu.

DEPARTMENT of Commerce and Trade figures show the WA export market was worth more than $25 billion comprising 26.1 per cent of the total national exports in 1999-2000.

LOCAL design studio Design by Marco Dabala won two gold medals at the 2001 National Print Awards for work produced for Argyle Diamonds and Environmental Solutions International.

ADVERTISING industry heavyweights have warned WA Government moves to slash costs in their sector by 30 per cent could backfire, possibly resulting in significant media cost rises.

INDEPENDENT local newspaper The Voice News has been sold to the publisher of the Fremantle Herald following managing editor John Arthur’s appointment as director of the government media office.

A family day at the Olea Australis olive farm, Dandaragan, was an opportunity for investors and local residents to share in a vision of the region as the premier olive growing area in WA.

LOCAL small business operator Robert Alver is seriously considering reloc-ating his business to Queens-land after failing to raise the initial capital required to develop the Travel Australia board game.

A MOVE away from traditional full-time employment in the advertising industry has produced a strong freelance market for agencies to access.

AUSTRALIA’S concern about the mounting illegal immigration problem is creat-ing problems for industry, with foreigners finding it difficult to gain short stay business visas.

FORMER Labor party state secretary John Halden is set to head up the new Perth office of national public relations group CPR Communications and Public Relations.

A NATIONAL billboard produced for Windsor Smith shoes last year has prompted a government enquiry in Victoria into the portrayal of women in outdoor advertising.