Catie started her journalism career at Business News before broadening her experience with a stint as the commercial property editor for The West Australian. During this period she also covered the retail, technology and healthcare sectors, before shifting into the role of fashion editor for two years. Catie then took a break from reporting to have a family, and returned as a regular contributor to Business News in early 2016.
AS the federal election draws closer, local advertising agency Vinten Browning has convinced the Federal Government that WA agencies can compete with the big name agencies on the east coast.
THE City of Perth is examining a proposal to privatise the promotion of the city as a shopping destination.The CBD Marketing Plan has been created by finance company ING in an attempt by retailers to counter the strongly branded regional centres.
LIGHT (and its absence) is an integral part of our existence, from ancient mythologies of darkness and evil to modern supermarkets’ flickering strip lights – light plays a role in many of our experiences.
IT’S not just business people who have cast aside the suit and tie for a more relaxed image. Business journalism also has undergone a bit of a sea change, driven by superannuation and growing share ownership among the masses.
CONCERN at the level of bad publicity and misinformation surrounding the nation’s blue gum harvest has prompted one industry group to look to marketing to mend some fences.
BOWTELL Clarke and Yole have picked up the TAB advertising account following 303’s decision to end its association with the $2 million client ahead of its pitch for Burswood Resort Casino’s business.
THE sale of locally-produced documentary series Animal Allies to Britain’s Independent Television Network is a major coup for Perth-based production company Storyteller Productions.
IN a small home office just off King Street in Perth there’s a man busy on a paper round, delivering about 5,000 different publications to homes and offices around the globe.
THE East Perth Redevelopment Authority is pushing ahead with plans for a new supermarket within the Northbridge renewal area, between Fitzgerald Street and Lord Street.
THE Springboks have brought in their own radio station to help whip up a bit of nationalistic fervour among Perth’s sizeable South African ex-pat population.
BUILT during the 1960s to withstand a nuclear attack, the Supermail centre on Stirling Street has undergone an extraordinary transformation in the past 26 weeks, leading the redevelopment of the Stirling St precinct north-west of the city.
A 24-HOUR butler with a hotline to caterers, cleaners and car detailers is the latest enticement for buyers in the market for a luxury apartment in Perth.
A COMBINATION of head lice, Shane Gould and a carefully deployed marketing plan has enabled a Margaret River business to develop a range of natural health products for Australia and the world.
A SLEEPY street in the West End of Perth is undergoing a rapid metamorphosis with plans to link redeveloped retail and office space with the $45 million Raine Square development.
IF bicycle theft, rain or helmet hair has put you off cycling into work, you’ll need to find some better excuses following the launch of Perth’s first bicycle storage and service centre in Queen Street this month.
A STEADY commercial construction market has provided plenty of opportunities for Perth builders, with the 10 biggest holding a combined total of $210 million worth of metropolitan commercial building work.
THERE wasn’t much room to spare at the Stockade in Perth last week when the entire South African rugby union squad, the Springboks, filed in to be fitted for Driza-Bone coats ahead of the big game this Saturday.
RONNIE Duncan, Marketforce’s newest recruit, plans to get underneath your skin (or at least into the mind of the consumer) in his role as planning director at Perth’s biggest advertising agency.