Catie started her journalism career at Business News before broadening her experience with a stint as the commercial property editor for The West Australian. During this period she also covered the retail, technology and healthcare sectors, before shifting into the role of fashion editor for two years. Catie then took a break from reporting to have a family, and returned as a regular contributor to Business News in early 2016.
REALITY television has a strangely polarising effect on the population but, love it or hate it, there’s no doubt that astute contestants can use the media exposure to their advantage.
THE collapse of United Medical Protection this week has drawn attention to this sector of the insurance industry and a WA player that is outperforming the market.
QUALITY market research is a powerful tool for any business. But it comes at a cost.Harvesting information is labour intensive and requires access to as many minds as possible if any depth is to be achieved.
THE City of Perth’s new advertising campaign has propelled WA Business News 40under40 winner Sally Capp into the limelight, but this time she’s talking about her city rather than her achievements.
ADVERTISING industry heavyweight Marketforce has retained the high-profile Quit account, following a public tender.The re-appointment confirmed the strength of the agency team, Marketforce managing director John Driscoll said.
THE owner of the Swan Barracks in Francis Street has terminated a parking contract with Secure Parking, prompting talk of redevelopment plans for the site.
TWO years after a ‘company-making’ deal to supply online public relations services to an international mining conglomerate, public relations firm Mars Group has released an offering for small to medium-sized businesses.
MALCOLM Auld is either very brave or a visionary but, whatever opinion you hold, his view of the future of online marketing has upset a lot of advertising agencies in Australia.
AUSTRALIA’S ageing population presents a major strategic planning challenge for governments.Industry analysts suggest a fundamental shift in thinking is required to support a larger group of aged people in our community.
INTEREST in all things earthy is enjoying something of a resurgence, thanks to the first home owner’s grant and the plethora of home improvement television shows.
THE WA Government has conducted a valuation of the Hartley Poynton building prompting speculation that one of the CBD’s most high profile office towers could soon be on the market.
THE practice of subdividing land has come under increasing scrutiny in the past 10 years, with issues such as environmental sensitivity shifting from the fringes into the mainstream community.
THE advertising industry is currently facing one of its toughest times ever.While the cyclical nature of many major accounts underpins the market, analysts are talking about a fundamental change in the nature of marketing in WA.
THE launch of an Australian collection of south sea pearls at the Ritz Hotel in Madrid this month marks the beginning of a serious international branding campaign for a local family business.
WHETHER you’re wondering which child restraint is best for your car, or just musing about the mechanics of automatic transmissions, the new RAC website might be of interest.
THE second radio ratings survey for 2002 hasn’t brought any joy for 96FM or the breakfast show with Gary Shannon and Jane Marwick, which has slipped 1.1 per cent, leaving it behind Eoin Cameron on ABC 720 in this all-important time slot.