Catie started her journalism career at Business News before broadening her experience with a stint as the commercial property editor for The West Australian. During this period she also covered the retail, technology and healthcare sectors, before shifting into the role of fashion editor for two years. Catie then took a break from reporting to have a family, and returned as a regular contributor to Business News in early 2016.
A STRONG, consistent strategy and good management are the powerhouse behind the hugely successful Bunnings brand, according to Bunnings Building Supplies managing director Joe Boros.
THE WA Government’s rescue package to avoid any further delays in the construction of new homes shows the risk this vital industry sector is facing in light of the global insurance crisis.
BURSWOOD Resort Casino is part of The Brand Agency success story. The $5 million account was picked up by The Brand Agency last year following an aggressive pitch process.
The marketing industry in WA is operating in one of the toughest markets on record. In these difficult times it’s easy to lose sight of the fantastic work produced here in Perth.
REALITY television has a strangely polarising effect on the population but, love it or hate it, there’s no doubt that astute contestants can use the media exposure to their advantage.
THE collapse of United Medical Protection this week has drawn attention to this sector of the insurance industry and a WA player that is outperforming the market.
QUALITY market research is a powerful tool for any business. But it comes at a cost.Harvesting information is labour intensive and requires access to as many minds as possible if any depth is to be achieved.
THE City of Perth’s new advertising campaign has propelled WA Business News 40under40 winner Sally Capp into the limelight, but this time she’s talking about her city rather than her achievements.
ADVERTISING industry heavyweight Marketforce has retained the high-profile Quit account, following a public tender.The re-appointment confirmed the strength of the agency team, Marketforce managing director John Driscoll said.
THE owner of the Swan Barracks in Francis Street has terminated a parking contract with Secure Parking, prompting talk of redevelopment plans for the site.
TWO years after a ‘company-making’ deal to supply online public relations services to an international mining conglomerate, public relations firm Mars Group has released an offering for small to medium-sized businesses.
MALCOLM Auld is either very brave or a visionary but, whatever opinion you hold, his view of the future of online marketing has upset a lot of advertising agencies in Australia.
AUSTRALIA’S ageing population presents a major strategic planning challenge for governments.Industry analysts suggest a fundamental shift in thinking is required to support a larger group of aged people in our community.
INTEREST in all things earthy is enjoying something of a resurgence, thanks to the first home owner’s grant and the plethora of home improvement television shows.