BUYING and selling are usually seen as two different angles on the same transaction. But as more and more business moves into the electronic world – telemarketing, web-based sales, etc. – the distinction is becoming much more than a word game.

BUYING and selling are usually seen as two different angles on the same transaction. But as more and more business moves into the electronic world – telemarketing, web-based sales, etc. – the distinction is becoming much more than a word game.