When Andrew Holder founded Perth based Revo Fitness in 2012 , the vision was never confined to Western Australia. 77 clubs and over a decade of disciplined growth later, June 2026 is offering the clearest proof yet that the ambition was well-founded.
This month, Revo has opened three gyms in three weeks in Dayton (WA), Noarlunga (SA), and Jesmond (NSW) - a simultaneous, multi-state expansion that would be a significant operational feat for any retail brand, let alone one still firmly grounded in the community-first values it was built on.
The Dayton opening held particular resonance. In a month defined by national momentum, planting a flag in a growing Perth suburb is a deliberate signal that Revo hasn't outgrown its home state, it's committed to growing with it.
"Western Australia is where Revo started, and it's still where we put a lot of our best energy and focus," said Holder. "Dayton is a community on the rise and being able to serve the people of WA who helped build the foundations of our now national brand is special.
Opening three locations at the same time as we expand into South Australia and New South Wales isn’t a coincidence. It's a reflection of how we think about growth, always connected to where we came from and listening to our members"
Three states, three weeks, one playbook
The simultaneous rollout across Dayton, Noarlunga, and Jesmond is less a sprint and more the natural cadence of a business that has spent years building the operational infrastructure to scale. Revo now operates 77 clubs nationally, having grown from a single Perth location into a network spanning four states.
What underpins that growth is a model that is deliberately uncomplicated with the focus on giving value and a high quality experience to their members and the community. Revo operates as a 24/7, low-cost gym with no complicated membership structure and no frills. What members get is premium equipment, clean facilities, and a price point that removes the traditional barriers to gym membership starting at only $9.69 a week. It's a model that has proven particularly resilient in cost-of-living pressured markets, where value is no longer a secondary consideration.
Noarlunga, in Adelaide's south, and Jesmond, in Newcastle's inner north, both represent markets where that proposition lands strongly - growing suburban populations, strong community identity, and a demonstrated appetite for accessible, quality fitness options.
"We're not chasing markets just because they look good on a map," said Holder. "We open where we know the community is underserved and where we know we can deliver something great for the people. Dayton, Noarlunga and Jesmond all hit the mark of what we are focused on achieving."
Noarlunga Revo
Building a business, not just a brand
The Revo story is also a case study in what patient, founder-led growth looks like in practice.
Holder has resisted the temptation to franchise or cede operational control in the pursuit of faster scale. Every Revo club is company-owned and operated, a structural choice that allows the brand to maintain consistency across its network while retaining the flexibility to respond quickly to local market conditions.
That discipline has earned Revo recognition beyond the fitness industry. The brand has been recognised as the number 1 'top value brand in Gym & Fitness' in Australia by Finder in the 2025 Customer Satisfaction Awards, the National Winner of the Telstra Best of Business Awards 2025 and most recently at the WA Business Awards in 2025. These awards reflected not just commercial success, but a business model built on execution - systems, culture, and a long-term view of what it means to build something that lasts.
With three clubs opening in a single month, it would be easy to characterise this as Revo moving fast. But Holder frames it differently.
"We've been building toward this capacity for years. Three openings in a month isn't a rush - it's the result of getting the foundations right and building the team with driven and committed team who genuinely want to make a difference. There's still a lot of Australia left to grow into, and we intend to do it the same way we always have by listening to our members and showing up where there is demand."
For membership and location information, visit revofitness.com.au.
Jesmond Revo
