

Stepping into the CEO role for the first time can be as daunting as it is exciting. Uncertainty, pressure, and the weight of expectations often lead to what many call “imposter syndrome”. According to Sam Reese, CEO of Vistage Worldwide, this is a common experience even among the most capable leaders.
“Most new CEOs grapple with internal doubt and fear of making the wrong move early on,” Reese explains. “But these challenges can be turned into growth opportunities with the right mindset and strategies.”
Drawing on decades of experience working with executive leaders, Reese shares six practical approaches new CEOs can take to establish credibility, build trust, and navigate the complexities of leadership.
1. Ask questions and practice active listening
Reese emphasises the importance of curiosity. “The best CEOs don’t assume they have all the answers. They prepare for conversations by thinking through thoughtful questions and stay open to learning,” he says.
Early on, leaders may encounter conflicting information. Listening carefully and gathering a broad range of insights, especially from employees, can create a solid foundation for informed decision-making.
2. Broaden your perspective
Internal feedback is important, but Reese highlights the benefit of engaging with voices beyond the business, including customers and trusted peers. “Being part of a peer advisory group helps leaders avoid tunnel vision. At Vistage, we’ve seen how powerful it is when CEOs support each other through shared challenges,” he says.
Peer groups offer a space for honest conversations and fresh thinking. This collaborative approach often accelerates growth for first-time CEOs.
3. Celebrate small wins
Reese advises new leaders to focus on incremental progress. “Credibility is built through action, not words. Setting and achieving realistic milestones shows the team you’re making headway, and that success is shared,” he notes.
Recognising achievements, no matter how small, can lift morale and foster a sense of unity.
4. Balance urgency with long-term vision
“New CEOs often feel the need to fix everything immediately,” says Reese. “But it’s equally important to know when to pause, reflect, and revise course.”
Balancing immediate challenges with strategic planning demonstrates maturity and earns the respect of employees, stakeholders, and boards alike.
5. Lead with your values
Employees will be watching closely to understand what the new leader stands for. Reese suggests taking the time to reflect on — and clearly articulate — core leadership values. “Consistency between words and actions is what builds cultural alignment,” he explains.
Clear values signal what kind of workplace the CEO intends to foster and help set behavioural expectations early on.
6. Clarify and communicate your vision
While a compelling vision takes time to develop, communicating the strategy behind it is crucial. “Transparency builds trust,” says Reese. “It gives people direction during a time of change.”
Open, consistent communication fosters clarity, calms uncertainty, and strengthens relationships across the business.
Build your CEO confidence from day one
If you're stepping into a leadership role for the first time, the transition can feel overwhelming, but you don't have to go it alone. The Vistage First-Time CEO Survival Guide is designed to help you tackle the challenges ahead, from building high-performing teams to making strategic decisions with clarity and confidence.
Download the guide to unlock practical insights and start your leadership journey on the right foot.
