The local branch of the Australian Hotels Association has attributed increased occupancy rates to more major events and aviation routes in the state.
The local branch of the Australian Hotels Association has attributed increased occupancy rates to more major events and aviation routes in the state.
According to numbers from AHA (WA), hotels in the Perth metropolitan area recorded an average occupancy rate of 79.4 per cent in 2024, up 3.9 per cent compared to 2023.
That rate placed Perth at the top of the nation’s league board in terms of hotel occupancy levels across the capital cities last year.
The lobbyist said Perth’s daily room rate climbed 3.2 per cent to $227.31, which it said reflected strong demand in the state.
Regionally, the Kimberley and Pilbara occupancy levels increased 13.5 per cent, while Bunbury’s rate increased 10 per cent, AHA said.
AHA (WA) chief executive Bradley Woods said the increase in visitation could be attributed to investments around more frequent aviation routes, the state government’s bid to attract major events, and more corporate travel and events.
“A diversified schedule of events and aviation routes has proven instrumental in promoting WA to diverse audiences, attracting visitors from across the country and the globe,” he said.
“This is reflected in the higher occupancy of our hotels and which results in increased spending in pubs, bars and restaurants.”
Speaking today, Tourism Minister Rita Saffioti said the results were pleasing, touting the government’s major events-based tourism strategy.
“What we've tried to do is pick a range of different events that attract different people at different times of the year,” she said.
“Every month, having some activity, making sure our hotels are busy, not only during peak season, but also in the off season.”
