Perth Football League, Budget Car and Truck Rental secure naming rights deal

The Perth Football League's push to increase brand awareness and corporate growth has continued, following news of a key agreement on Wednesday.

PFL chief executive Andrew Dawe announced that beginning during the 2025 finals series and extending into the 2026 home and away season, Budget Car and Truck Rentals would be the official naming rights partner for the senior men's and women's competitions in a multi-year agreement.

“Budget is a household name, and to now see it backing our clubs, players and volunteers is a huge win for the game,” Mr Dawe said.

“We’re proud to call ourselves the premier community football competition in Australia, and to have Budget supporting that journey - both on and off the field - means a great deal.”

The PFL added that as part of the deal, Budget would "support the league operationally, assisting with matchday, events and operational delivery across the season". 

Wednesday's announcement follows news late last month that the PFL had entered into a partnerships with For My Sisters - a company committed to providing period care products for women in workplaces and sporting environments - and Healthway.