A Western Australian coffee franchise has stopped using US-made products in protest to the Trump administration's tariffs.
A Western Australian coffee franchise has stopped using US-made products in protest to the Trump administration's tariffs.
Muzz Buzz Franchising has already begun sourcing ovens from Brazil instead of the USA since President Donald Trump implemented tariffs on Australian steel and aluminium.
The company’s executive chairman Warren Reynolds said he banned the use of US products by Muzz Buzz stores in response to the tariffs.
“I would suggest there’s nothing the US provides that can’t be sourced from other countries,” he said.
“Where they can, I think Australian businesses should seek other suppliers and send a clear message to the US Government that we will not be bullied.
“If they won’t listen to the Australian Government, perhaps they’ll listen to American businesses who now stand to be impacted.
“Ours is a miniscule contribution to fighting back but if everyone of us out there stands up, stops buying American product, stops supporting American businesses, just get out of it and go and do something else.”
Mr Reynolds said the decision would have no impact on Muzz Buzz’ budget.
The company expects to open five new stores this year, none of which will have equipment sourced from US businesses.
In early March a 10 per cent tariff was imposed on Australian steel and aluminium exported to the US due to claims our product was undermining the American manufacturing sector.
The US government is now mulling a further round of tariffs due to come into effect on April 2 which are understood to cover the agriculture and pharmaceutical sectors.
Various lobby groups in the US this month have urged Mr Trump to impose tariffs of Australia’s beef exports, medical products, and wheat.
Muzz Buzz has 32 franchises in Perth and is expecting a busy year of growth with its first major growth period since COVID-19.
Mr Reynolds started the company in Belmont 24 years ago.
He said supporting Australian products and turning to allies such as Canada would send a clear message to the Trump administration.
“I agree that no one wants a trade war,” he said.
“But I think it’s important for Australia to stand up for itself.
“If we just accept this measure, then what will be next?”
