The travel destinations scattered across our great State are large in number and diversity and offer locals and visitors some of the most captivating experiences anywhere in the world. It is this commodity — one of culture and community — which is one of our most precious natural resources.
Tourism is a significant industry for Western Australia, employing thousands of people and driving infrastructure spend and trade success. Figures released earlier this year by Tourism Research Australia showed intrastate visitor numbers had reached a four-year high – more and more people are choosing to holiday at home. Interstate visitation was also on the rise, with WA seeing the highest growth in the country for tourists visiting from other States and territories.
RAC has a long history in travel. As early as 1911, our founding members helped install some of the State’s first signposts and created our first roadmaps. Fast forward more than a century and tourism remains a priority for RAC, with a key focus being the promotion of travel to quintessential WA destinations.
Over recent years RAC has significantly invested in tourism to showcase the wonders of Western Australia with the most recent addition of RAC Cable Beach Resort in December 2018. RAC now offers our members and the community access to eight iconic destinations.
As part of each new purchase, upgrade or refurbishment we embark on, we consider what improvements can be made while preserving the history and natural beauty of each location. We are proud our tourism strategy is enabling our members, all Western Australians, and indeed more interstate and overseas visitors, the opportunity to discover what makes our State so unforgettable.
With more than 2.5 million square kilometres of Western Australia to explore, our hope is the boundless experiences dotted along our coastline and nestled among our bushland are enjoyed by as many people as possible.
Whether Exmouth or Esperance, Broome or Busselton, RAC is proud to support and embrace tourism across our State. The future is bright, and our State has so much opportunity.
24 Sep 2019
By Rob Slocombe
