Business News and Media Tonic partner for digital sales growth

Business News Western Australia today announced it had reached an agreement with Media Tonic to develop and represent the publisher’s key digital assets, delivering targeted solutions to advertising agency clients across a wide variety of digital touch-points.

Businessnews.com.au provides in-depth, topical news and business data specific to WA, reaching more than 686,000* Western Australians each year.

From March, Media Tonic will offer integrated advertising packages, including commercial content, data, email, display and native advertising.

Business News CEO Mark Pownall expects the tie-up with Media Tonic will help advertisers better reach its audience.

 “We know we have a great audience that is hard to reach. We are delighted to partner with Media Tonic to use their knowledge in the digital advertising space to help agencies and their customers better understand what we have to offer,” he says.

Media Tonic Digital & Strategy Director Warwick Kingston believes the agreement represents a great opportunity for both businesses.

“Partnering with such an iconic WA news brand represents a unique opportunity to leverage and connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We look forward to workshopping these opportunities with our local agency partners over the coming weeks.”

For more information, please contact Warwick Kingston at Media Tonic on (08) 9388 7844.

*Unique Users 2017 calendar year. Source: Google Analytics