Wayne Baskin has been with Booktopia since April 2008. In his first five years he built the company's bespoke website, their custom Warehouse Management System, and was responsible for the implementation of the business pricing and inventory algorithms. He became chief technology officer in February 2012 and deputy chief executive in March 2017 where he is responsible for the overall business strategy, vision and customer experience, while also overseeing logistics and the businesses pricing and inventory strategy.
In 2017 and 2018, Mr Baskin was a finalist for the Online Retail Industry Recognition Award, taking out the award in 2019. He has also been named in Inside Retail's Top 50 People in e-commerce for five years, and in 2019 and 2020 he was awarded Number 8 on the list, and was a finalist for the BRW's Best Rising Star Award.
