Prior to founding V3, Shane was the CEO of the Western Australian Tourism Commission, during which time he received international acknowledgement for benchmark strategies developed for tourism destinations and businesses.
During his career Shane has held executive and non-executive board positions, including chairing numerous government committees and working groups. He is the former Chairman of the Australian Standing Committee on Tourism; the Australian Tourism Chief Executive Officer’s Forum, and the “See Australia” national tourism initiative. He was instrumental in the concept, development and implementation of the Australian National Tourism Data Warehouse project.