Samantha Bragg joined the Oporto franchise in January 2019 as a marketing director and was appointed acting chief executive in January 2021 before formally appointed a chief executive in May 2021.
Prior to Oporto, Ms Bragg spent over 4 years as head of marketing at Fitness First Australia, 2 years as marketing director of skincare company Ella Baché, and almost 5 years as marketing director of global wine & drinks company Australian Vintage.