![Michael Palmer](/sites/default/files/styles/medium/public/bn-di-person/michael%20palmer.png?itok=pKcAcNWd)
Michael Palmer spent 7 years in the motor vehicle industry, working with small dealerships to get their marketing spend to attract as many possible leads for as little spend as possible. That led him to work on a project called Ads on Wheels in 2016, a technology platform that connects brands with drivers who want to earn extra income for having advertisements on their vehicle. Ads on Wheels launched our first campaigns in February 2019.