Max Oshman has over 20 years of experience in digital marketing, digital analytics and UX within the US market and internationally.
He has been responsible for growing digital channels, products and services for brands such as Pernod Ricard, LensCrafters, and Tempur-Sealy.
Mr Oshman is the chief digital officer of TheLab in New York, where he has been since 2008 after the acquisition of his company FK Interactive. TheLab is a subsidiary of Wellcom Group which was an Australian listed company but is now owned by Innocean, a subsidiary of Hyundai. His client base includes a number of multinational companies where data analytics is a part of their marketing.