Mark Reed is an experienced strategic advisor with deep connections to WA Labor.
He was appointed State Secretary and campaign director for WA Labor in 2025.
In 2022, Mr Reed joined full-service public affairs firm Anacta and helped establish the company's Perth office.
Prior to Anacta, Mr Reed was a member of Premier Mark McGowan’s senior staff for over 5.5 years, including as strategic advisor and strategic director.
He was also a media advisor and was involved in campaigns and communications at United Voice WA for just under 6 years, and a media officer for the Australian Federal Government for over 2.5 years.