Dato’ Lawrence Chee Hong Teo is the founder of I Synergy. His innovation in introducing the concept of affiliate marketing in Malaysia marks him as the pioneer of the Malaysian affiliate marketing industry.
Dato’ Teo has over 13 years of experience in creative and strategic planning, specialising in the integration of affiliate marketing solution to businesses. As an innovative entrepreneur; Dato’ Teo has significant presence in the brick & mortar business industry and he has been featured on various national media outlets to share his expertise and views on the industry.
He is an active member of the Malaysian Retail Chain Association (MRCA), ASEAN Retail-Chains Franchise Federation (ARFF) and has strong networks within the retail industry. Dato’ Teo is also an adviser to a prominent Malaysian angel investment platform.
He holds a Bachelor of Engineering (Electrical-Instrumentation and Control) from the University of Technology, Malaysia.
