![Justin O'Sullivan](/sites/default/files/styles/medium/public/bn-di-person/Justin%20O%27Sullivan.jpg?itok=gFrSTt_O)
Justin O'Sullivan is an experienced international FMCG business manager with a history of developing sales and marketing strategies.
Mr O'Sullivan has been with Red Bull Australia since April 2014, initially as the national business manager before becoming the head of operations and a member of the Australian leadership team in January 2021. He had full strategic responsibility for financial sales, supply chain, trade marketing, digital and category management of the Australian retail channel including Woolworths, Coles, Metcash, Aldi, Costco, and Amazon. Mr O'Sullivan was also the national business manager of Snack Brands Australia, a manufacturer of Australian snack food brands such as Thins, Kettle, Natural Chip Company, Samboy, Cheezels, CC's and French Fries.