Tuesday, 16 September, 2003 - 22:00
Empire built on a brand
PERTH Glory’s on and off-field performances in recent seasons have earned it a reputation as the National Soccer League’s pin-up team.
Jeff Dennis
Chief Executive / Swan Districts Football Club
Jeff Dennis was appointed chief executive of Swan Districts FC in February 2017.
Mr Dennis has worked in sport and venue management for almost two decades including as football manager of West Perth FC, general manager of commercial for the National Basketball League, chief executive of Perth Glory, chief executive of Allia Venue Management where he was responsible for the design and management of NIB Stadium, and held various executive roles within WA soccer and the WA Football Commission.
He was also the founding owner and chief executive of several companies including Green Planet Grass, Green Planet Sport and Commercial, Green Planet Franchising, and Hinto.
Mr Dennis played in 5 Western Australian state basketball teams in the Australian Championships, represented Australia in an Under 20s overseas tour, and also played for the Perth Wildcats.
He holds a Diploma of Teaching, Bachelor of Education, Graduate Diploma in Marketing, and a Master in Business Administration.
Mr Dennis will leave Swan Districts in August 2025.
