Amanda Bardwell started her retail career in Queensland, working for a food retail franchise for 5 years before joining Woolworths in 2001. She has worked in both the supermarket and liquor divisions, and held various positions in both general management and specialist senior executive roles across omnichannel-retailing, e-commerce, marketing, buying, private label, and business development.
Ms Bardwell was appointed the managing director of WooliesX within the Woolworths Group in May 2017, leading digital & media, ecommerce & fulfilment, loyalty & fintech. She will become the group's chief executive and managing director from September 2024.
Ms Bardwell holds an MBA from the University of New South Wales (AGSM), a Bachelor of Business from the University of Queensland, and was awarded a Chief Executive Women Scholarship to INSEAD.
