News Articles for The Brand Agency

The Shire of Esperance hopes a new campaign championing its unpredictable weather will bring more tourists to the south coast town during the winter visitor lull.

Our weekly appointments wrap includes Carl Parlongo, Marius van der Merwe, Riaan Piek, Alexandra Turner, Steve Harris, Nick Yeo, Ashlee Harrison and Lee Schofield.

Leaders from some of Perth's major professional services firms have seen big changes in their working lives over three decades.

WA's tourism commission is leaning heavily into a late-2000s synthpop hit for its latest campaign.

A Perth-based leader for a national advertising company has won a major industry award at the 2022 Campaign Brief Awards held at Crown.

The Brand Agency and Clemenger BBDO Sydney have won a $34 million package of marketing contracts for Racing and Wagering WA's TABtouch.

Marketing and communications firm WPP AUNZ has promoted Steve Harris to a regional leadership role as the group starts to implement a strategy that includes bringing together its multiple brands into a single location.

Four of Perth's most notable business leaders offered their thoughts on how corporations can have a positive impact on the Western Australian community this afternoon, as Business News celebrated its 'Great for the State' series ahead of the first edition for 2020.

Western Australia faces a major challenge because of the declining influence of the traditional news media, according to one of the state's top advertising executives.

All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.

Our weekly appointments wrap includes Kristal Kinsela-Christie, Katina Law, Jahna Cedar, Andrew McConville, Grahame Coles, Paul Beeson, Scott Marisett, Rachel Bruechle, Warren Harding, Matthew Budge, Sharon Brown, Elle Pound, Neil Martin, Rob Korda and Matthew Rosich.

ANNIVERSARY SPECIAL: Professional services firms in most industry sectors in WA have increasingly become aligned with international groups. This article is part of a special series to mark Business News' 25-year anniversary.

A milestone birthday and an overseas holiday sparked two Perth siblings to think outside the box, setting up a gift notes business that's nudging $1 million in revenue in only its third year of operation.

Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth's advertising market.

The Brand Agency has launched a destination marketing division, headed by former Tourism WA chief executive Gwyn Dolphin.

Nick Bayes says The Brand Agency diversified its offering and took on work other agencies avoided to push through the recent downturn.

Advertising agency Marketforce is going through a clean sweep of its leadership, with Paul Coghlan recruited to replace senior creatives Pat Lennox and Ben Green, who are leaving in June to start their own consultancy.

Advertising agencies are rapidly evolving as traditional creative agencies, digital specialists, media buyers and other players bump up against each other in unexpected ways.

Analysis of spaces available for lease across the portfolios of Perth's 10 biggest office landlords shows stock market-listed groups are having the most trouble locking down tenants.

DEXUS Property Group is preparing to welcome its first major tenant to the largest office tower at Kings Square, with West Perth-based advertising group The Brand Agency to take a full floor in KS1.

Local not-for-profit group Ausum Initiatives has teamed up with Kulbardi, a partly owned and managed Aboriginal office supplies company, to deliver an intensive entrepreneur program for young Aboriginal men and women.

SPECIAL REPORT: Uncertain economic conditions mean ensuring a brand meets its market targets is increasingly important.

Advertising and branding agency Meerkats has widened its ownership, with co-founders Ronnie Duncan and Mike Edmonds selling part of their shareholding to six current staff.

FEATURE: Digital media's ubiquitous offerings are increasingly changing the business of advertising and branding.

Financial planning technology group Decimal is embarking on a reverse takeover of listed cashbox Aviva Corporation in a $9 million deal.

The RAC has reinforced its favour of global media and branding agencies with it announcing a new winner for its media communications work.

Two of the oldest names in Perth's advertising industry have disappeared as increasing competition from national firms puts pressure on local players.

LAST week the most ubiquitous brand launched an advertising campaign in which it proferred a newfound dedication to health awareness.

Powerful forces are running hard to reshape the future of football administration and development in WA after a golden era for the code.

WITH some experienced campaigners suggesting the current mergers and acquisitions market is the worst they have ever seen, there is plenty of finger pointing to overly exuberant deals of the past f

THERE'S more than a hint of the old school ad executive about The Brand Agency's founder, chairman and chief, Ken James.

ADVERTISING agency 303 couldn't keep up with coverage its Enjoy the Ride campaign attracted in social media in the days following its launch on behalf of the Office of Road Safety.

PERTH'S ever-shrinking pool of big brands hasn't held back the renewal of the advertising industry, with seven of the top 20 agencies 10 years old or younger, according to the data compiled for the

WESTERN Australia's five largest traditional advertising agencies have shed more than 25 per cent of their staff during the past two years, with market leader Marketforce experiencing the biggest decline.

The decision to overhaul a company's brand is not without risk, but many WA businesses are reaping the rewards. Russell Quinn & Blake Wilshaw report.

DIGITAL advertising agency, Longtail, has become an independent entity after the company bought back the outstanding 50 per cent share held by The Brand Agency since 2007.

The Western Australian business success story that everyone has been talking about in the past twelve months, Fortescue Metals Group, has topped the emerging brands list.

John Singleton's STW Group Ltd has taken ownership control of The Brand Agency, only months after the agency shrugged off rumours of a further buy-up by the communications services group.

The Brand Agency has scotched rumours of a buyout by big stakeholder, STW Group Ltd.

BURSWOOD Resort Casino is part of The Brand Agency success story. The $5 million account was picked up by The Brand Agency last year following an aggressive pitch process.