Former Marketforce executives John Driscoll and Angela Nutton have jointly established a new media buying and consulting group, adding to changes in Perth's advertising market.
Media buying agency Carat has retained its contract with the Western Australian government, sharing the roster with Initiative, which has also been contracted for non-campaign work.
WESTERN Australia's five largest traditional advertising agencies have shed more than 25 per cent of their staff during the past two years, with market leader Marketforce experiencing the biggest decline.
NEWLY appointed Adcorp general manager David Morrison intends to achieve significant growth in the group's annual billings next year, a strategy that will involve acquisitions and development of the group's core advertising activities.
