Adam Simpson
Former Australian Rules Footballer and Coach
Former Australian Rules Footballer and Coach
Beyond the Boundary
Adam Simpson is a highly respected figure in Australian rules football, known for his success as both a player and senior coach in the AFL.
Appointed senior coach of the West Coast Eagles in 2014, Adam led the club to premiership glory in 2018, delivering a memorable Grand Final victory in one of the competition’s most thrilling finishes.
Renowned for his calm leadership, Adam offers a compelling perspective on building high-performing teams. Now a Commentator, Consultant, Business Owner and involved in several business advisory roles, his approach is grounded in culture, resilience and adaptability, all essential for success in high-pressure environments.
Book tickets here
Book tickets here
Event Date
Event Time
6:45am (for a 7:30am start) to 9:00am
Venue
Grand Ballroom, Crown Perth
Contact Email
events@businessnews.com.au









