As expectations of corporate responsibility grow, property groups across Western Australia are no longer just building skylines: They’re helping shape society.
From climate-conscious construction, to social enterprise partnerships, the commercial property sector is welcoming in a new era of purpose. And leading the charge locally in Western Australia is Central Park, a premium corporate tower that proves you don’t need to be a charity to champion a cause.
It may be Perth’s tallest tower, and operating at full capacity, but Central Park’s most meaningful impact is felt on the ground. Beyond its corporate prestige, the landmark building, has become a beacon of philanthropy, championing causes that make a real difference to the lives of Western Australians.
Each year, Central Park transforms from a central business hub into a shining example of generosity as it hosts some of the state’s most high-profile fundraising events, finding new ways to leverage its unique architecture to create engaging and memorable community moments that do good.
Among them is Step Up for MSWA, a charity stair-climb challenging participants to conquer all 1,103 steps of the tower to support Western Australians living with neurological conditions. The event not only raises crucial funds for MSWA’s services but also brings thousands of participants together in a shared display of strength and community spirit. Last year the event hosted 102 teams, who together climbed 53,026 flights of stairs and raised over $160,000 for the charity.
Then there’s the Central Park Plunge, a flagship event that has attracted dare-devilling participants to scale 220 metres down Perth’s tallest tower for a good cause. Now entering its 10th year, the Plunge has collectively raised over $4 million and supported a number of charities including the Guide Dogs Foundation, Ronald McDonald House Charities, Zero2Hero, and more.
Turning Perth’s tallest tower into one of its most powerful platforms for good, runs deeper than the events the building becomes home to throughout the year. Central Park’s co-owner, Perron Group, carry a legacy of giving inspired by their late founder, Stan Perron AC, through the Stan Perron Charitable Foundation.
Throughout its years, the Stan Perron Charitable Foundation has supported a wide range of causes across Australia, and last year the charity made a landmark commitment to donate $135.5 million over the next decade to a multi-partner collaboration to support Western Australian children and young adults with cancer.
The commitment from the foundation marks a new milestone in recognising the impact that Western Australian property companies have on improving community wellbeing, and acts as a role model for delivering good for our communities.
For Central Park tenants, such impact is a reminder that the building is not just a place to work, but a place where people come together to make a difference.
And with Step Up for MSWA and the Central Park Plunge returning in 2025, the tower will again show that its greatest impact isn’t just in how high it stands, but in how far it reaches.
To see more about Central Park’s philanthropic initiatives, visit centralparktower.com.au/
