GoodnessMe is making real food a big deal. Unlike the traditional food industry, which makes eating healthy incredibly confusing, GoodnessMe makes it easy for you to choose snacks and pantry staples so you can feel confident about what you’re putting in your body.
According to the FMCG Gurus Top Ten Trends for 2021 report, 62 per cent of global consumers believe that brands try to disguise ingredients with nutritional labelling and 33 per cent of global consumers say that they are not trusting of claims made by food brands.
Rather than leaving consumers to navigate tricky labels, GoodnessMe pride itself on helping the consumers feel better about what they eat by taking the guesswork out of eating delicious, healthy food. Every product they range on their online store and deliver to your door is approved by their team of nutritionists to ensure they are made with wholesome and nutritious foods.
Using their GoodnessMe Real Food Code, every product goes through rigorous testing to ensure that they are entirely natural and free from chemicals, GMOs, food additives and preservatives. Over the last decade, their team has tried, tested and approved thousands of products.
In addition to focusing on what’s good for your body, they also focus on making sure that everything’s delicious. Healthy food doesn’t need to be boring, and all the GoodnessMe products are far from it.
Peta Shulman, the founder of GoodnessMe, focuses on building a brand that never waives from its ethos. As a result, they strive to support local and emerging brands, which means customers can experience new and exciting products they might not know.
As a customer-led business, they make decisions with customer feedback front and centre. Unlike traditional food industry brands, GoodnessMe runs regular surveys with its highly engaged community and more than 180,000 social media followers to share their opinions.
Because of Shulman’s commitment to understanding what consumers want and need, their customers trust every product that lands on their website and inside the popular GoodnessMe Box, making for a refreshing change in the food industry.
From healthy snacks to pantry staples and supplements, the product range is full of wholesome goodness. For example, Funday Sweets is a great alternative to a standard mixed bag of lollies. They are sugar-free and full of probiotics.
In addition to their long list of delicious and nutritious products, the shopping experience on GoodnessMe’s website is exciting and inspiring. Whether you want to shop by brand or by pantry staple, it’s easy to see where you might choose an unhealthy alternative in the shops.
One thing that GoodnessMe does exceptionally well is the GoodnessMe Box. Unlike other health food subscription boxes, this one includes up to 10 products curated based on dietary requirements, which have been tested against the GoodnessMe Real Food Code.
In addition to the healthy snack and pantry staple box, you can select the quarterly beauty box, which includes environmentally friendly beauty products - another industry that makes it extremely difficult to understand what you’re putting on your body.
GoodnessMe is becoming one of Australia’s largest health food e-tailers and brand marketing services by changing how consumers shop and choose healthy foods. The company is quickly growing as it broadens its product line by sourcing new brands and educating its community on how to make better food choices.
