For many consultants, success is measured by how long a client stays with them. For Market Creations Agency, success is measured by impact, rather than longevity alone, and their partnership with Paywise is a strong example of this.
Today, Paywise is one of Australia's largest salary packaging and novated leasing providers. In the last three years, the business has successfully integrated four brands under the same corporate umbrella, expanded its national footprint and built a standout internal marketing team capable of supporting that growth.
For Market Creations Agency, that outcome is one of the clearest indicators of a successful partnership. Their team was brought in to provide stability, additional capacity and strategic direction during a transformational period, and ultimately left behind a stronger, more capable marketing function equipped to drive the organisation forward independently.
Supporting a Business in Transition
When Market Creations Agency first began working with Fleet Network in 2021, the organisation was well regarded for its customer service and strong market presence in WA. Following the integration of Fleet Network, beCarWise Easi and Paywise, the marketing team faced the challenge of supporting multiple brands, diverse Australia-wide audiences and an increasingly complex customer journey, all while maintaining momentum during a period of significant business growth.
Rather than operating as a traditional external agency, two Market Creations Agency consultants worked from Paywise’s Perth CBD office twice per week, becoming an extension of the internal marketing team. The embedded model enabled faster decision-making, closer collaboration and a deeper understanding of the business’s objectives and culture.
Paywise CEO Frank Agostino said the model provided practical assistance when it was needed most:
“We engaged Market Creations Agency to bolster our marketing capabilities during a period of rapid growth at Paywise. Within a fortnight, two highly capable team members were embedded in our business, supporting a wide range of initiatives including email marketing, events, brand, website content and marketing strategy, with additional specialists seamlessly brought in when needed.
“Their professionalism, calm approach and genuine care for our business and our people made an enormous difference. They blended into our team culturally and delivered support well beyond our expectations.”
At a strategic level, Market Creations Agency facilitated workshops with senior stakeholders and helped prepare Paywise’s 2025–2028 Marketing Strategy. At an operational level, the team could step in to prepare campaign materials, coordinate an activation or deliver time-sensitive communications.
That flexibility gave Paywise access to specialist expertise across multiple disciplines without needing to immediately recruit for those capabilities internally.
Built on Shared Values
According to Market Creations Agency Managing Director Darren Lee, the partnership worked because the two organisations shared many of the same values.
"I've had the pleasure of knowing Frank Agostino through the West Coast Eagles Connect program for many years, and one thing that always stood out was the culture he and his team had built at Paywise.
While our businesses operate in different industries, we share a very similar philosophy. Both organisations genuinely believe in highly personalised service, strong relationships and being responsive when clients need support.
As Paywise grew nationally, those values never changed. It was exciting for our team to play a small role in helping a great WA business navigate that growth while maintaining the culture and customer experience that made them successful in the first place."
For Jesse Lee, Senior Marketing Consultant and one of the account managers who worked directly with the Paywise team, the experience offered a unique front-row seat to one of the industry's most significant transformations.
"One of the things I enjoyed most about working with Paywise was the opportunity to become genuinely embedded within the team. Spending time in the office each week meant we weren't just delivering work from the outside, we became invested in the people, the projects and the organisation's success."
Building Capability, Not Dependency
By early 2026, Paywise's internal marketing function had expanded substantially, growing from a relatively small team into a well-resourced, national department with specialist in-house capability. Systems and processes were more established, and the business was well positioned to manage its ongoing marketing requirements internally.
For Market Creations Agency, stepping away at that point was not a disappointing outcome. It was evidence that the partnership had fulfilled its purpose.
The team’s role was to provide stability through change, deliver specialist expertise where it was needed, and help maintain momentum while Paywise developed its own team. The business ultimately reached a position where its marketing could be managed internally, which is an outcome worth celebrating.
The Paywise story shows that the right marketing partner can do more than deliver campaigns. It can help an organisation navigate transformation, strengthen its internal capability and emerge ready for its next chapter.
About Market Creations Agency
Market Creations Agency is a Western Australian marketing, communications and creative agency helping organisations build stronger brands, engage their audiences and achieve meaningful outcomes. Working across strategy, design, websites, digital marketing, content creation and stakeholder communications, the agency partners with national businesses, local governments, Aboriginal corporations and not-for-profit organisations throughout Australia.
Known for their flexible approach, Market Creations Agency often operates as an extension of its clients' teams, providing strategic advice, specialist expertise and embedded marketing support during periods of growth and change.
With team members based in Subiaco, Geraldton and Karratha, the agency combines metropolitan capability with a strong understanding of regional and remote communities, united by a commitment to making a difference wherever it works.
By Market Creations Agency
