Company branding is big business. Telling the story of your company – what it stands for, what it values and what it aspires to – is one of the biggest challenges you’ll have in building a successful, growing business.
A business’ brand embodies the heart and soul of the company. A company with a strong, cohesive and well-thought-out brand is also a company with loyal customers – the two magic words of any business!
At its core, branding is the act of establishing a sense of what a company stands for and then (importantly) communicating that brand message far and wide.
Easier said than done?
Not necessarily.
At HUB Interiors, we believe you should work from the “inside out” when it comes to branding. By that we mean: the strongest brands are represented by their office space. In other words, let your workplace tell your story.
First impressions count
Typically, you have seven seconds to make a first impression – and you only get one chance at it. It’s important that when a potential client, stakeholder or employee enters your office space for the first time, they get a clear idea of who you are and what you stand for.
At HUB Interiors, we believe office design is the most effective way to communicate your brand.
HUB’s HQ
Take, for example, HUB’s head office on St George’s Terrace in Perth’s CBD. Step inside and you’ll instantly get a sense of our brand identity, which encompasses positivity, creativity, collaboration and mental wellbeing.
Our office space is testament to these values. The space has been equally divided into three – one area for work, one area for meetings, plus a breakout area for unwinding and relaxing. An abundance of natural light and soft furnishings absorb noise and create a sense of warmth and relaxation, improving the health and wellbeing of our valued team. Importantly, each member of the HUB team has their own space. Traditionally, commercial interior designers allocated around 10 square metres per team member, but we prefer closer to 14 square metres. In our experience, this tends to be much better for the team’s health and wellbeing.
Freeflow of space
Is collaboration part of your branding, as it is for HUB Interiors? If so, rows of cubicles or closed office doors are not appropriate! Instead, your office space should be freeflowing and collaborative.
Workplace designs that allow employees to collaborate with each other as well as for quiet reflection encourage both flexibility and creativity, and well as keeping the environment exciting and stimulating.
At HUB, we pride ourselves on creating workplaces in which clients and employees can move freely. This reflects our brand values of creativity and flexibility. Our spaces are easy to navigate and provide a seamless connection between quiet reflection and creative collaboration.
Tell your story
Conveying a brand’s culture in office design is pivotal. Brands should be developing workplaces that promote their values, work styles, in an environment that nurtures success. Your office interior should be tied to the vision and mission of your business and be a reflection of your company’s product and culture.
At HUB Interiors, we work alongside our clients to create authentic office spaces that embody the culture and spirit of a company and its people.
